Senior Data & Analytics Manager

Stanley Black & Decker, Inc.; Castilla-La Mancha; A distancia; EUR 60.000 - 100.000; Jornada completa

Descripción de la vacante

Join a forward-thinking company as a Senior Data & Analytics Manager, where you will lead the charge in developing impactful digital analytics strategies and drive business decisions. This exciting remote role offers the opportunity to collaborate with cross-functional teams, manage campaign analytics, and create insightful dashboards. With a focus on growth and professional development, you will thrive in a diverse and inclusive workplace that values innovation and sustainability. If you're ready to make a significant impact and shape the future of analytics, this role is perfect for you.

Servicios

Competitive salary

Discounts on tools

Professional growth opportunities

Formación

• Proven experience in digital and marketing analytics.
• Strong skills in managing cross-channel campaigns and data visualization.

Responsabilidades

• Develop analytics strategies and align with stakeholders.
• Lead campaign analytics and manage data accuracy.

Conocimientos

Digital Analytics

Google Analytics

Data Visualization

Campaign Analytics

Cross-Channel Campaign Management

Leadership Communication

Educación

Bachelor's Degree in a relevant field

Master's Degree (preferred)

Herramientas

Google Tag Manager

Datorama

Tableau

Power BI

Data Studio

Descripción del empleo

The Role : Senior Data & Analytics Manager (EMEA ANZ)

Location : Remote (Barcelona or Warsaw)

Make Your Mark. Shape Your Future.

Join our global team of nearly 60,000 professionals making an impact on iconic brands like DEWALT, CRAFTSMAN, CUB CADET, STANLEY, and BLACK+DECKER. We value purpose, integrity, and excellence—are you ready to contribute?

Who You Are

You are a proactive data and analytics leader with a talent for translating numbers into strategic insights. You thrive in a remote environment, excel at developing digital analytics strategies, and drive impactful business decisions. You are agile, precise, and collaborative, eager to deliver meaningful insights.

Note: This role operates within CET hours and does not support visa sponsorships.

What You’ll Do

• Develop and align analytics strategies with stakeholders, establishing KPIs and leveraging data layers.
• Lead campaign analytics, working with agencies to build attribution models and enhance data visualizations and reporting.
• Manage event tracking and pixel audits to ensure data accuracy.
• Define and oversee campaign naming conventions across markets.
• Create dashboards in Data Studio, provide training, and collaborate on visualizations.
• Develop reports for internal insights and support strategic decision-making.
• Balance hands-on analytics work with strategic planning.
• Partner with cross-functional teams including digital, e-commerce, insights, and branding.
• Utilize Google Analytics for data analysis, training, and presentations.
• Support ad-hoc data requests for leadership and regional teams.
• Lead analytics training, especially for non-digital teams, and contribute to regional Digital Summits.

Who You Are

• Experienced in digital and marketing analytics, with skills in managing cross-channel campaigns and proficiency in Google Analytics and Tag Manager.
• Knowledgeable in digital display, paid media, and familiar with platforms like Datorama, Tableau, Power BI.
• Capable of designing dashboards, especially in Data Studio, and providing insights to optimize ROI.
• Understanding of brand fundamentals, GDPR, data privacy, SEO, CRO, UX, and web analytics.
• Excellent communicator with leadership skills, able to translate data into actionable strategies.
• Experience in global, matrixed organizations; fluent in English and preferably another European language.
• Willing to travel as needed.

What You’ll Receive

• Competitive salary and benefits.
• Discounts on tools and partner programs.
• Opportunities for professional growth and development.

How You’ll Feel

Be part of a respectful, diverse, and inclusive workplace that fosters growth, learning, and giving back through volunteerism and sustainability initiatives.

Join us in empowering makers, doers, and innovators worldwide. We’re more than a tools company—we’re visionaries shaping the future. Ready to make your mark? Join Stanley Black & Decker!

We are an equal opportunity employer, welcoming applicants regardless of race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status, or other protected characteristics.