Senior Data & Analytics Manager

Stanley Black & Decker, Inc.; Cádiz; A distancia; EUR 60.000 - 100.000; Jornada completa

Descripción de la vacante

An innovative company is seeking a Senior Data & Analytics Manager to drive analytics strategies across EMEA and ANZ. In this remote role, you will leverage your expertise in digital analytics to transform data into actionable insights, collaborating with cross-functional teams to optimize marketing performance. You'll lead the design of dashboards, implement event tracking, and manage Google Analytics to enhance decision-making processes. This role offers an exciting opportunity to shape the future of data-driven strategies within a respected organization that values growth, diversity, and continuous learning.

Servicios

Competitive salary & benefits

Discounts on tools

Opportunities for professional growth

Access to learning resources

Inclusive workplace

Volunteer opportunities

Formación

• Experience in digital and marketing analytics, managing cross-channel campaigns.
• Proficiency in Google Analytics and dashboard design.

Responsabilidades

• Lead analytics strategy and collaborate on campaign performance.
• Build dashboards and train stakeholders on data insights.

Conocimientos

Digital Analytics

Google Analytics

Campaign Management

Data Visualization

Leadership Skills

Communication Skills

Educación

Bachelor's Degree in Marketing or related field

Master's Degree (preferred)

Herramientas

Google Tag Manager

Datorama

Tableau

Power BI

Data Studio

Descripción del empleo

The Role : Senior Data & Analytics Manager (EMEA ANZ)

Location : Remote (Barcelona or Warsaw)

Make Your Mark. Shape Your Future.

Join our global team of nearly 60,000 professionals, making a difference for brands like DEWALT, CRAFTSMAN, CUB CADET, STANLEY, and BLACK+DECKER. We value purpose, integrity, and excellence.

Who You Are

You are a hands-on data and analytics leader passionate about transforming numbers into strategic business insights. You thrive in a collaborative, remote environment, with expertise in digital analytics strategies that drive growth. You are agile, precise, and eager to deliver impactful insights.

This is a remote role within CET hours. Please note, visa sponsorships are not supported.

What You’ll Do

• Analytics Strategy and Alignment : Collaborate with the Senior Performance Manager to set KPIs and develop analytics strategies, leveraging data layers.
• Campaign Analytics Leadership : Work with agencies to create attribution models, analyze campaign performance, and enhance data visualizations and reports.
• Event Tracking Management : Implement and audit event tracking and pixels for performance accuracy.
• Naming Convention Oversight : Define and enforce campaign naming standards annually across markets.
• Dashboard Design and Training : Build dashboards in Data Studio, collaborate on visualizations, and train stakeholders.
• Data Integration and Reporting : Develop comprehensive dashboards and reports for internal insights.
• Strategic and Hands-on Balance : Combine practical analytics work with strategic planning.
• Cross-functional Collaboration : Partner with digital, e-commerce, insights, and brand teams for impactful solutions.
• Google Analytics Management : Use Google Analytics to inform media strategies, supported by training and presentations.
• Ad-hoc Data Support : Provide data insights for leadership presentations as needed.
• Training and Development : Lead analytics training, especially for non-digital teams, and contribute to the Digital Summit.

Who You Are

You care about quality, continuous learning, and embracing innovation. Your skills include:

• Experience in digital and marketing analytics, managing cross-channel campaigns, with proficiency in Google Analytics and Tag Manager.
• Skills in digital display, biddable media, and familiarity with platforms like Datorama, Tableau, Power BI.
• Ability to design dashboards, especially in Data Studio, and deliver insights to optimize ROI and marketing efficiency.
• Understanding of brand fundamentals, GDPR, data privacy, SEO, CRO, UX, and web analytics.
• Strong leadership, communication, and presentation skills, with the ability to translate data into business actions.
• Experience in a global, matrixed organization; proficiency in English and ideally another European language.
• Willingness to travel.

What You’ll Receive

• Competitive salary & benefits.
• Discounts on tools and partner programs.
• Opportunities for professional growth.

How You’ll Feel

Be part of a company that values growth, learning, diversity, and giving back. Experience:

• Career development across multiple brands.
• Access to learning resources like Lean Academy, Coursera, and online universities.
• A respectful, inclusive workplace.
• Opportunities to volunteer and support sustainable practices.

Join us in empowering makers, doers, and heroes worldwide. We’re more than tools—we’re innovators with a future to shape. Apply now!

All qualified applicants are considered regardless of race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, or veteran status.