Senior Data Analyst - Performance Marketing

Working Nomads; España; A distancia; EUR 45.000 - 65.000; Jornada completa

Descripción de la vacante

A leading health and fitness company in Spain is looking for a Senior Data Analyst to enhance its performance marketing efforts, focusing on Meta Ads. This role involves complex data analysis, reporting, and collaboration with team members to drive data-driven decisions. Candidates should have at least 3 years of experience in a similar role and strong skills in SQL and data visualization tools.

Servicios

Culture of personal and professional growth

Empowered work environment

Focus on meaningful outcomes

Formación

• At least 3 years in a Marketing/Data analyst role.
• Experience with visualization tools such as Tableau or Looker.
• Strong analytical skills with a passion for data.

Responsabilidades

• Carry out complex analysis of datasets and conduct data validation.
• Improve and develop tracking setup of Meta Ads.
• Create dashboards and reports, defining key metrics.

Conocimientos

SQL

Data visualization tools (Tableau/Looker)

Mathematical and quantitative analysis

Analytical and creative thinking

Marketing metrics understanding

Upper-intermediate English

Herramientas

Python (numpy, pandas, scikit-learn)

MMP, GA4, Firebase, SKAdNetwork

Descripción del empleo

Senior Data Analyst - Performance Marketing

Welcome to Welltech—where health meets innovation! As a global leader in Health & Fitness industry, we’ve crossed over 220 million installs with life-changing apps, all designed to boost well-being for millions. Our mission? To improve the health of millions of people through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over 700+ passionate professionals with a presence across 5 hubs.

Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves.

What We're Looking For

We are seeking a Senior Data Analyst, Performance Marketing to enhance and scale our Paid Social channels, with a focus on Meta Ads. This individual will leverage data insights on how to use the platform efficiently and drive strategic decisions in user acquisition, optimizing campaign performance, maximizing ROI and other metrics.

Key Responsibilities:

Carry out complex analysis of datasets and conduct appropriate data validation

Work with business requirements, detail them into analytical reports/ad-hocs

Improve and develop tracking setup of Meta Ads and other AdNetworks

Reviewing marketing results to improve performance (like revenue increase, reach, or engagement)

Collaborate with team members on business results and drive the impact of data-driven decisions

Create dashboards and reports, define key metrics and monitor the integrity and validity of the data reported

Required skills:

At least 3 years in Marketing/Data analyst role

Knowledge of SQL

Familiarity with data warehousing and ETL/ELT pipelines

Ad networks tracking setup experience (logic setup, communication with developers/GTM)

Experience with visualization tools such as Tableau/Looker etc

Understanding of marketing metrics, funnels, cohort analysis.

Strong in mathematics and quantitative analysis with a passion for numbers and data

Strong analytical and creative thinking skills and the ability to clearly articulate approach, process, and results

Understanding of UA funnel (knowledge on how to work with SRNs and non-SRNs)

Understanding of attribution models.

English Upper-intermediate — verbal and written

Nice to have:

Familiarity with MMP, GA4, Firebase, SKAdNetwork

Knowledge of Python (numpy, pandas, scikit-learn, etc.)

Knowledge of data design/ data modelling

Clarisights familiarity

Why You’ll Love Being Part of Welltech:

Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.

Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.

Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.

We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!

Senior Data Analyst - Performance Marketing

Welcome to Welltech—where health meets innovation! As a global leader in Health & Fitness industry, we’ve crossed over 220 million installs with life-changing apps, all designed to boost well-being for millions. Our mission? To improve the health of millions of people through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over 700+ passionate professionals with a presence across 5 hubs.

Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves.

What We're Looking For

We are seeking a Senior Data Analyst, Performance Marketing to enhance and scale our Paid Social channels, with a focus on Meta Ads. This individual will leverage data insights on how to use the platform efficiently and drive strategic decisions in user acquisition, optimizing campaign performance, maximizing ROI and other metrics.

Key Responsibilities:

Carry out complex analysis of datasets and conduct appropriate data validation

Work with business requirements, detail them into analytical reports/ad-hocs

Improve and develop tracking setup of Meta Ads and other AdNetworks

Reviewing marketing results to improve performance (like revenue increase, reach, or engagement)

Collaborate with team members on business results and drive the impact of data-driven decisions

Create dashboards and reports, define key metrics and monitor the integrity and validity of the data reported

Required skills:

At least 3 years in Marketing/Data analyst role

Knowledge of SQL

Familiarity with data warehousing and ETL/ELT pipelines

Ad networks tracking setup experience (logic setup, communication with developers/GTM)

Experience with visualization tools such as Tableau/Looker etc

Understanding of marketing metrics, funnels, cohort analysis.

Strong in mathematics and quantitative analysis with a passion for numbers and data

Strong analytical and creative thinking skills and the ability to clearly articulate approach, process, and results

Understanding of UA funnel (knowledge on how to work with SRNs and non-SRNs)

Understanding of attribution models.

English Upper-intermediate — verbal and written

Nice to have:

Familiarity with MMP, GA4, Firebase, SKAdNetwork

Knowledge of Python (numpy, pandas, scikit-learn, etc.)

Knowledge of data design/ data modelling

Clarisights familiarity

Why You’ll Love Being Part of Welltech:

Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.

Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.

Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.

We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!