Senior CRM specialist

TN Spain; Barcelona; Híbrido; EUR 40.000 - 70.000; Jornada completa

Descripción de la vacante

An innovative firm is seeking a Senior CRM Specialist to lead data-driven CRM initiatives that enhance user retention and revenue growth. In this pivotal role within the Marketing team, you will collaborate with cross-functional teams to develop and execute comprehensive lifecycle strategies. Your expertise in CRM management and hands-on experience with tools like Braze will drive impactful campaigns and foster user engagement. Join a dynamic team dedicated to transforming urban mobility through sustainable solutions, and enjoy a modern workspace with flexible working options and numerous perks.

Servicios

Health insurance (CIGNA)

Unlimited rides on YEGO electric motorbikes

Flexible working hours

Remote work options

Office snacks including free fruit and coffee

Flexible retribution plan (Cobee)

Formación

• 5+ years in CRM or lifecycle marketing roles in mobile-first B2C.
• Proven expertise in customer lifecycle management and segmentation.

Responsabilidades

• Define and map rider segments and journeys for tailored messaging.
• Lead end-to-end creation of automated CRM campaigns.

Conocimientos

CRM Management

Lifecycle Marketing

Data Analysis

Project Management

Multilingual Communication

Herramientas

Braze

Descripción del empleo

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Urban mobility is a dynamic and strategic sector, especially as cities grow, pollution levels rise, and public spaces shrink. Addressing these challenges requires efficient alternatives to private cars and innovative solutions to protect public spaces.

Since 2016, YEGO has been dedicated to providing sustainable, safe, and accessible electric transport services. Our mission is to facilitate eco-friendly micro-mobility in harmony with cities and their inhabitants.

Operating in 9 cities across Spain and France, we prioritize innovation, quality, safety, and local needs. Recognized as a "société à mission" in France, we aim to create a healthier urban environment through our united, diverse, and inclusive team.

About the role

To support and boost our growth, we are looking for a Senior CRM specialist to lead the design, execution, and continuous optimization of data-driven, multichannel CRM initiatives aimed at maximizing user retention, engagement, and revenue growth.

In this high-impact role, you will be a key member of the Marketing team, reporting directly to the Head of Marketing & Growth, and working closely with several cross-functional teams.

While you'll operate as an individual contributor, your scope is broad and strategic, ideal for someone excited about building from the ground up while being hands-on.

Key Responsibilities

Lifecycle Strategy & User Journeys

• Define and map rider segments and journeys, tailoring messaging based on user behaviors, ride history, and lifecycle stage;
• Develop and own a comprehensive lifecycle communication strategy that increases rider retention, frequency, and revenue;
• Use both qualitative and quantitative inputs to shape hypotheses and initiatives.

Campaign Development & Execution

• Lead the end-to-end creation of automated and one-off CRM campaigns (push notifications, in-app messages, email, content cards);
• Localize content across different languages and cities, managing translations (ES, FR, EN, CA) and tone consistency;
• Execute agile, test-and-learn cycles by launching experiments to improve performance continuously.

Cross-Functional Collaboration

• Act as the engagement representative across the company, working closely with Marketing, Data, and Product teams to align initiatives and share insights;
• Partner with the tech and data team to ensure proper event tracking and data flows for campaign automation and personalization;
• Support the Product team in exploring CRM-powered feature activations or loyalty mechanisms that drive long-term usage.

Data & Insights

• Monitor and analyze key CRM performance metrics, preparing detailed reports and providing actionable insights;
• Track the impact of lifecycle initiatives on core business KPIs;
• Stay up to date on CRM and retention trends, bringing forward best practices and fresh ideas to keep YEGO ahead of the curve.

Required Skills & Experience

• 5+ years in CRM, lifecycle marketing, or retention roles, preferably in mobile-first B2C businesses;
• Proven expertise in customer lifecycle management, segmentation, and driving measurable revenue growth via CRM initiatives;
• Hands-on experience with Braze, with proven success in designing and launching data-driven CRM strategies that drive measurable revenue outcomes;
• Results-oriented with a passion for experimentation and continuous improvement;
• Experience managing multilingual communications; fluency in Spanish and French is required;
• Track record of owning projects from ideation through execution;
• Autonomous, proactive, and detail-oriented, with a strong comfort level working in lean teams.

Nice to Have

• Experience in gaming or consumer tech sectors;
• Personal familiarity with YEGO (as a user) is a plus;
• Experience in small teams or startups where individual contribution drives strategic outcomes.

Soft Skills

• High degree of ownership and adaptability;
• Collaborative team player with a structured and focused mindset;
• Results-driven with a strong growth mindset;
• Passion for experimentation and constant optimization;
• Participation in innovative projects dedicated to changing mobility into a unique, environmentally friendly experience;
• Work with a young and passionate team, all striving towards common goals;
• Enjoy a modern workspace in Poblenou;
• Access to office snacks, including free fruit, snacks, coffee, and tea;
• Unlimited rides on YEGO electric motorbikes;
• Health insurance (CIGNA);
• Flexible retribution plan (Cobee);
• Flexible working hours and remote work options;
• YEGO is proud to be an equal-opportunity workplace, celebrating diversity and committed to creating an inclusive environment for all employees regardless of background, gender, religion, orientation, age, or ability.