Senior Channel Marketing Manager

Appfire; País Vasco; A distancia; EUR 50.000 - 90.000; Jornada completa

Descripción de la vacante

An innovative company is looking for a Sr. Channel Marketing Manager to lead strategic partner marketing initiatives. This role is pivotal in developing and executing marketing campaigns that enhance partner engagement and drive revenue growth. You will collaborate with cross-functional teams to ensure effective messaging and alignment with business goals. The ideal candidate will have a strong background in B2B tech ecosystems and proven success in building marketing programs. Join a dynamic team that values flexibility, learning, and impactful contributions while enjoying a range of employee benefits.

Servicios

Equity Participation

Monthly Work-from-Home Allowance

Access to Learning Platform

25 Days Paid Annual Leave

Reduced Summer Hours

Flexible Bank Holiday Policy

Paid Days for CSR Participation

Formación

• 5+ years of experience in channel or partner marketing.
• Strong relationship-building skills with partners and internal teams.
• Excellent communication and project management skills.

Responsabilidades

• Develop and execute partner marketing campaigns to drive revenue.
• Collaborate with teams to identify market opportunities.
• Manage and optimize the co-marketing budget for high-impact programs.

Conocimientos

Channel Marketing

B2B Tech Ecosystems

Co-Marketing Best Practices

Relationship Building

Communication Skills

Project Management

Analytical Skills

Leadership Qualities

Herramientas

Slack

Zoom

G Suite

Descripción del empleo

Appfire is seeking an experienced Sr. Channel Marketing Manager to join our fast-growing team.

At Appfire, our Channel Partners are a key driver of our growth, generating the majority of our revenue. This high-visibility role offers a significant opportunity to influence the business by developing and executing strategic partner marketing initiatives.

The Sr. Channel Marketing Manager will work closely with cross-functional teams in channel management and marketing to implement effective partner marketing strategies aligned with our business goals. If you are passionate about partner marketing and have a successful track record in joint marketing programs, we want to hear from you!

Your daily responsibilities will include:

1. Developing and executing partner, through-partner, and co-marketing campaigns to enable partners in marketing and selling our products and solutions effectively.
2. Understanding partners' business priorities to identify opportunities for joint campaigns, initiatives, and thought leadership that increase awareness of our expanding footprint.
3. Providing strategic guidance and support to partners on joint marketing efforts, ensuring consistent messaging and brand alignment.
4. Collaborating with channel management, marketing, and marketplace teams to identify market opportunities and initiatives that broaden our market reach and impact.
5. Designing and scaling co-marketing programs, including joint events, webinars, digital marketing, and thought leadership activities that generate revenue and enhance partner engagement.
6. Managing and optimizing the co-marketing budget to ensure resources are allocated to high-impact programs.
7. Defining, tracking, and analyzing KPIs to evaluate the effectiveness of channel marketing initiatives, including lead generation, solution adoption, and revenue impact.
8. Acting as a liaison between channel and marketing teams to ensure strategic alignment on messaging, content, and initiatives.

Skills and experience required:

• At least 5 years of experience in channel or partner marketing.
• A deep understanding of B2B tech partner ecosystems, channel dynamics, and co-marketing best practices.
• Proven success in building, executing, and scaling marketing programs across multiple channels and audiences.
• Strong relationship-building skills with partners and internal teams, with the ability to align strategies for mutual success.
• Excellent communication, project management, and analytical skills.
• Experience engaging with senior executives and influencing strategic initiatives.
• Highly organized, detail-oriented, and a team player with leadership qualities.

Additional qualities we value:

• A dedication to enhancing client and colleague experiences, recognizing that exceptional work serves others.
• Ability to adapt quickly to changing business needs, viewing change as an opportunity for growth.
• Effective communication skills, especially in remote/hybrid settings using tools like Slack, Zoom, and G Suite, and through occasional in-person events.
• Strong coaching, mentoring, and people development skills.

What we offer:

• Equity participation for all employees.
• Monthly work-from-home allowance of 50 gross for 11 months.
• Access to Appfire University, a comprehensive learning platform with courses and resources.
• 25 days of paid annual leave.
• Reduced summer hours from July 1st to the end of August, with 6-hour workdays.
• Flexible bank holiday policy to swap public holidays for more convenient days off.
• Three paid days annually for participation in Appfire Town, our CSR program.