Senior Behavioral Data Analyst

JR Spain; Donostia/San Sebastián; A distancia; EUR 40.000 - 70.000; Jornada completa

Descripción de la vacante

A global brand seeks a Senior Behavioral Data Analyst to enhance behavioral analytics strategies. This strategic role involves analyzing behavioral data, collaborating across teams, and translating insights into actionable strategies for personalization and audience activation. Candidates should possess a strong background in data analysis, SQL/Python skills, and excellent communication abilities in English.

Formación

• Strong background in behavioral data analysis or data science.
• Hands-on skills in SQL and/or Python for data analysis.
• Experience working with CDP and/or MA platforms.

Responsabilidades

• Explore and analyze large-scale behavioral data to uncover meaningful patterns.
• Translate business needs into data questions and patterns into clear recommendations.
• Collaborate with global teams and vendors on data use cases and frameworks.

Conocimientos

Behavioral data analysis

SQL

Python

Customer journey mapping

Audience segmentation

Excellent communication

Advanced English

Herramientas

Salesforce

Adobe Campaign

mParticle

Segment

Descripción del empleo

Job Description:

Senior Behavioral Data Analyst

Location: Remote from Spain (Spanish employment contract)

We're looking for a data-savvy expert to help design and implement a new behavioral analytics approach across our ecosystem. You’ll be part of a cross-functional initiative focused on improving user understanding and translating insights into actionable strategies for personalization, audience activation, and reporting.

Requirements:

• Strong background in behavioral data analysis (web/app/CRM/media signals) or data science
• Hands-on skills in SQL and/or Python for data analysis
• Familiarity with customer journey mapping and audience segmentation
• Experience working with CDP and/or MA platforms (e.g., Salesforce, Adobe Campaign, mParticle, Segment)
• Excellent communication skills; comfortable leading technical conversations with cross-functional teams
• Advanced English

Nice to have:

• Background in CRM, MarTech, media attribution, or e-commerce/telco
• Experience with 1P media setup and campaign measurement
• Understanding of retention, incrementality, and conversion modeling

Responsibilities:

• Explore and analyze large-scale behavioral data to uncover meaningful patterns
• Translate business needs into data questions and patterns into clear recommendations
• Help prioritize marketing and activation efforts
• Collaborate with global teams and vendors on data use cases and frameworks
• Support communication between stakeholders and technical teams by defining priorities and technical feasibility
• Support initiatives like digital log consolidation, feature snapshot creation, and behavioral modeling

Why this position:

You will contribute to advancing behavioral data solutions, including consolidating logs, creating user features, analyzing trends, and supporting predictive modeling to improve campaigns and CRM triggers. This strategic role offers impact, co-creation, and learning opportunities within a global brand.