Senior Behavioral Data Analyst

Intellias; Barcelona; A distancia; EUR 45.000 - 65.000; Jornada completa

Descripción de la vacante

A leading digital consultancy seeks a Senior Behavioral Data Analyst to advance behavioral analytics and translate insights into actionable strategies. The role involves analyzing large-scale data and collaborating with teams to prioritize marketing needs, requiring strong analytical skills in SQL and Python, along with excellent communication in English. This strategic position offers impactful contributions to user understanding and data-driven decision making.

Formación

• Strong background in behavioral data analysis or data science.
• Hands-on skills in SQL and/or Python for data analysis.
• Familiarity with customer journey mapping and audience segmentation.
• Experience with CDP and/or MA platforms.

Responsabilidades

• Explore and analyze large-scale behavioral data to uncover meaningful patterns.
• Translate business needs into data questions, and data patterns into clear recommendations.
• Help prioritize marketing and activation needs.
• Collaborate with global teams to shape data use cases.
• Support communication between stakeholders and teams by defining priorities.

Conocimientos

Behavioral data analysis

SQL

Python

Customer journey mapping

Audience segmentation

Excellent communication skills

Advanced English

Herramientas

Salesforce

Adobe Campaign

mParticle

Segment

Descripción del empleo

Senior Behavioral Data Analyst

Location : Remote from Spain (Spanish employment contract)

We're looking for a data-savvy expert to help design and implement a new behavioral analytics approach across our ecosystem. You’ll be part of a cross-functional initiative focused on improving user understanding and helping to translate insights into actionable strategies for personalization, audience activation, and reporting.

Requirements :

• Strong background in behavioral data analysis (web / app / CRM / media signals) or data science
• Hands-on skills in SQL and / or Python for data analysis
• Familiarity with customer journey mapping and audience segmentation
• Experience working with CDP and / or MA platforms (e.g., Salesforce, Adobe Campaign, mParticle, Segment)
• Excellent communication skills; comfortable leading technical conversations with cross-functional teams
• Advanced English

Will be a plus :

Background in CRM, MarTech, media attribution, or e-commerce / telco

Experience working with 1P media setup and campaign measurement

Understanding of retention, incrementality, and conversion modeling

Responsibilities :

Explore and analyze large-scale behavioral data to uncover meaningful patterns

Translate business needs into data questions, and data patterns into clear recommendations

Help prioritize what matters most from a marketing and activation perspective

Collaborate with global teams and vendors to shape data use cases and frameworks

Support communication between business stakeholders and CDP / MA teams by defining priorities and clarifying technical feasibility

Support initiatives related to digital event log consolidation, feature snapshot creation, and predictive behavioral modeling

Why this position :

You will be a key contributor to advancing behavioral data solutions, including consolidating digital interaction logs into unified datasets, creating user-level feature snapshots, analyzing trends over time, and supporting predictive modeling and segmentation to enhance campaign logic and CRM triggers.

You’ll work closely with CDP, marketing automation, and business teams to identify meaningful behavioral patterns, guide the development of frameworks, and help translate insight into action across multiple markets.

This is a strategic role with real impact — and space for co-creation, iteration, and learning. If you’re motivated by meaningful behavioral data and want to shape how a global brand activates insight at scale, we’d love to talk.