Senior Associate Director of Communications, Content & Brand - School of Politics, Economics & [...]

IE University; Madrid; Presencial; EUR 60.000 - 80.000; Jornada completa

Descripción de la vacante

A prestigious educational institution in Madrid is seeking a Senior Associate Director of Communications, Content & Brand. This role involves developing and executing comprehensive communications strategies and enhancing the institution's visibility. Ideal candidates should possess a Master's degree and extensive experience in communications, content management, and branding, along with strong English writing skills. Join us to make an impact in education!

Formación

• 7–10 years of experience in communications, content management, or branding.
• Strong track record in executing strategic communications campaigns.
• Ability to coordinate multiple projects simultaneously.

Responsabilidades

• Develop and implement corporate communication strategy.
• Manage content creation and ensure consistent branding.
• Support visibility of faculty members through effective communication.

Conocimientos

English writing and editing

Spanish fluency

Strategic communications

Branding

Project management

Educación

Master’s degree in related field

Descripción del empleo

Overview

Are you interested in joining a dynamic and international team of professionals to transform education?IE University's School of Politics, Economics & Global Affairs is looking for aSenior Associate Director of Communications, Content & Brand to join its team!

IE School of Politics, Economics & Global Affairs (SPEGA) is a globally engaged institution committed to shaping the next generation of leaders in public policy, global governance, economics, and international affairs. As part of IE University’s entrepreneurial and interdisciplinary ecosystem, SPEGA advances innovative teaching, applied research, and global engagement to address today’s most pressing challenges.

Visibility, reputation, and strategic communication are essential for SPEGA’s mission. Through effective corporate communication, engaging content, and a strong brand strategy, the School seeks to amplify its global presence, highlight faculty thought leadership, attract top students and partners, and strengthen its standing among the world’s leading schools of global affairs.

To support this agenda, SPEGA is recruiting a Senior Associate Director of Communications, Content & Brand. Reporting to the Vice Dean, the Director will design and implement a comprehensive communications and brand strategy that reinforces the School’s academic excellence, global visibility, and societal impact. The role requires close collaboration with other departments at IE University, including Communications, Global Brand and Marketing, Institutional Relations, Faculty, Research, and Commercial teams, ensuring coherence and alignment across the institution.

The Senior Associate Director of Communications, Content & Brand is responsible for leading SPEGA’s communications, narrative and visibility strategy working in coordination with other departments (communications, global brand and marketing, etc), ensuring that the School’s achievements, thought leadership, and initiatives are effectively shared with key audiences worldwide. The Senior Associate Director oversees corporate communications, manages content creation and dissemination, and strengthens the School’s brand and prestige within the IE ecosystem and beyond.

Working closely with the Vice Dean, faculty, and IE’s transversal teams, the Senior Associate Director ensures that SPEGA’s positioning reflects its ambition to be a top global school of politics, economics, and global affairs, with a distinctive reputation for excellence, innovation, and impact.

The Senior Associate Director will also collaborate with the different units of the School to align the narrative of key messages.

Why IE University?With 50 years of experience and founded by and for entrepreneurs, IE University has turned business education on its head through disruptive teaching. We count on high-level faculty who bring real-world experience into the classroom and foster a hands-on approach to learning. Our PurposeAt IE University, we foster positive change through education, research, and innovation.As a transformative educational institution, we empower students to make their mark on the world. We provide them with the skills, knowledge and environment needed to make a difference, and they join a supportive and international community that lasts a lifetime.Our spirit of innovation and entrepreneurship has allowed us to drive change and constantly stay at the cutting edge of higher education. And through diversity, we have harnessed the power of people while also understanding and embracing the importance of humanities. Our People At IE we are:

• People-driven
• Change Builders
• Autonomy Enthusiasts
• Communication Enthusiasts
• Knowledge Champions

We are looking for a person to join a full-time position inMadrid - IE Tower

Responsibilities

Your role as a Senior Associate Director of Communications, Content & Brand - School of Politics, Economics & Global Affairs will involve:

Corporate Communications & Visibility

• Work closely with the IE University communication team to Develop and implement SPEGA’s corporate communication strategy in line with IE University guidelines.
• Draft and coordinate messaging for press releases, newsletters, media engagements, and institutional communications together with the Communication department.
• Support the SPEGA leadership and growing Faculty members in amplifying the visibility of their research and public engagements, including with the polishing of communication materials such as speeches, OpEds and columns when necessary.
• Ensure consistent positioning and branding across platforms and external engagements.
• Proactively seek, in coordination with IE’s Communications department, opportunities for engagements with media.
• Manage relations with external agencies and partners when relevant, ensuring coherence and quality in outsourced communications.

Content Management & Storytelling

• In coordination with other IE departments (Global Brand and Marketing, IE Insights, etc.), plan, curate, and produce content (articles, interviews, videos, social media posts) to showcase the School’s teaching, research, pedagogy, events and global initiatives.
• Review the School’s social media and digital marketing campaigns calendar to ensure alignment with the strategy of the School.
• Develop and execute strategic content plans that support both academic and business objectives of the School.
• Act as a bridge between the academic and commercial areas, ensuring that content reflects both scholarly excellence and institutional goals.
• Support the development of web content and communication materials such as news pieces, presentations, and institutional documents.

Brand, Prestige & Reputation Building

• Strengthen the School’s brand identity and prestige through high-quality communications initiatives.
• Identify opportunities to highlight SPEGA in rankings, conferences, international media, global awards and global debates.
• Promote flagship programs, executive education, and student/faculty achievements across internal and external channels to reinforce institutional reputation.

Executive management’s social media

• Plan, create and optimize content for the SPEGA executive management’s social media channels

Cross-Departmental Coordination

• Serve as liaison with IE’s transversal Communications, Global Brand and Marketing, Commercial, and Institutional Relations teams.
• Align School activities and campaigns with wider university strategies.
• Coordinate with Admissions, Global Brand and Marketing and Corporate Relations to ensure consistent messaging across channels.

External Engagement & Events

• Support high-level events, conferences, and visits, ensuring maximum visibility.
• Build networks with media, think tanks, and institutional partners to expand the School’s influence.
• Facilitate storytelling opportunities with external stakeholders and alumni.

Strategy, Monitoring & Reporting

• Draft and execute an annual communications and brand strategy in collaboration with the Vice Dean.
• Monitor media coverage, brand perception, and visibility metrics, together with the Communications and Global Brand and Marketing departments.
• Produce regular reports and recommendations on communications performance.
• Track and analyse content performance metrics to measure impact and identify opportunities for improvement.

Qualifications

To thrive in this role, you should possess the following qualifications:

• Master’s degree in communications, journalism, international affairs, public policy, economics, business, marketing, or a related field.
• At least 7–10 years of professional experience in communications, content management, branding, or institutional relations, preferably in academic, international, or mission-driven environments.
• Strong track record of developing and executing strategic communications and brand campaigns.
• Excellent writing, editing, and storytelling skills in English (Spanish fluency required; additional languages an asset).
• Proven experience managing content production across digital and traditional platforms.
• Deep understanding of branding, visibility, and reputation management.
• Ability to engage effectively with senior stakeholders, faculty, media, and external partners.
• Strong organizational and project management skills; ability to coordinate multiple projects simultaneously.
• Creative mindset with strategic vision and attention to detail.
• Commitment to IE University’s values of innovation, diversity, and impact.

Unleash your full potential and make an impact. The next move is yours!If you want to be part of this educational revolution, we invite you to apply and be part of our dynamic team atIE University. At IE University, we actively promote equal opportunities in recruitment processes and access to employment, always ensuring the absence of gender, sexual orientation, religion, age, ethnic origin, or disability bias throughout the entire selection process.