SEM Specialist (Valencia)

Publicis Groupe; Valencia; Híbrido; EUR 30.000 - 50.000; Jornada completa

Descripción de la vacante

Join a forward-thinking company as an SEM Specialist, where you will play a crucial role in driving revenue growth through innovative search engine marketing strategies. In this dynamic position, you will be responsible for planning, activating, and optimizing campaigns across various platforms, ensuring they meet client objectives and deliver outstanding results. You'll work with a talented team, leveraging data and technology to create impactful marketing solutions. With opportunities for growth and a commitment to work-life balance, this role offers the chance to advance your career while enjoying a supportive and flexible work environment.

Servicios

Flexible Benefits

Growth Opportunities

Free Online Training

Online English Classes

Partner Certifications

Work from anywhere

Attractive holidays package

Work-Life Balance

Well-being initiatives

Formación

• 2+ years of experience in SEM processes.
• Bachelor's degree related to Marketing or Advertising is required.

Responsabilidades

• Plan and execute SEM campaigns across Google and Bing.
• Monitor and optimize campaign performance based on key KPIs.

Conocimientos

Search Engine Marketing (SEM)

Google Ads

Bing Ads

Keyword Research

Data Analysis

Educación

Bachelor's Degree in Advertising

Bachelor's Degree in Marketing

Bachelor's Degree in Economics

Bachelor's Degree in Digital Marketing

Herramientas

Google Editor

SA360

Marin

Kenshoo

Descripción del empleo

Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries. Do you want to know more about the agency / brand or area of expertise you will be applying for in this role? Keep reading!

Performics, the world's first performance marketing agency, is the primary driver of revenue growth for many of the world's most prestigious brands. Through an extensive global network operating in 57 countries, Performics uses data, technology, and talent to create and convert consumer demands wherever they are delivered : in search, social, display, commerce, and offline channels. It is dedicated to the relentless pursuit of results. It is headquartered in Chicago and is part of Publicis Groupe. For more information, visit .

Overview

We are on the search for enthusiastic SEM Specialist to join our team, delivering excellent service to our clients and capable of defining the future of paid search at our organization.

Will be responsible for ensuring that search engine campaigns (Google, Bing) and all its different formats (text, Performance Max, Demand Gen, App Campaigns, Youtube formats, etc.) show relevant, optimized results in line with the client's briefing and needs.

Responsibilities

The following tasks will be in your daily responsibilities in the different differentiated phases :

PLANNING

• Study of relevant keywords for the product and / or service in question.
• Estimation of the investment related to the related keywords for the defined period.
• Planning based on the defined campaign period and in relation to the objectives set, including impressions, traffic to the site, sales and costs (incl. technology and fee).

ACTIVATION

• Creation of the associated Google Ads account, linking to the correct billing profile and inclusion of the budget for the campaign period.
• Creation of the content approved by the client, using Google Editor.
• Configuration of the account with the parameters associated with the briefing (location, language, daily budget per campaign, ad scheduling, tracking, URL parameters, etc.).
• Creation and synchronization of the account with the corresponding bid measurement and optimization tool, if applicable (SA360, Marin, AMO, Kenshoo, etc.).
• Full account activation.

MONITORING

• Control of budget consumption to adjust to the approved plan and monitoring of the evolution of the main KPIs (impressions, clicks, position, CPC and cost).
• Control of the tracking of conversions in the corresponding tool, to guarantee the correct measurement of the campaign.
• Preparation of tracking reports, in the agreed format and periodicity, being responsible for the delivery of correct data and contrasted with the appropriate sources.
• Qualitative analysis of the data and provision of comments and proposals for improvement where appropriate.
• Continuous analysis of the possibilities for growth and optimization of the account.
• Review and update of copies when necessary and according to changes requested by the client.
• Review and update of URLs when necessary and according to the changes requested by the client, and periodically to avoid errors in the redirection of traffic to the site and invalid clicks.

OPTIMIZATION

• Activation of the necessary changes to achieve the set objectives and to improve the set KPIs.
• Review and activation of additional content necessary for the growth of the account.
• Updating the content of the account according to the client's new products and / or services.
• Development and presentation to the client of optimization proposals based on new features, improvements, growth possibilities, cost improvements, etc.
• Implementation of necessary changes and adjustments in the associated technology to improve results and optimize costs, always based on the established KPIs.

Qualifications

• Bachelor’s Degree related with Advertising, Marketing, Economics, Digital Marketing etc.
• 2+ years of experience and knowledge of “Search Engine Marketing (SEM) processes.

Additional information

Why join us? Because we offer reasons such as :

• Flexible Benefits (Coverflex) : Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more.
• Growth Opportunities : You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.
• Free Online Training : You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel".
• Online English Classes : Benefit from group weekly classes by native teachers if you have a B1 level of English or above.
• Partner Certifications : You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon.
• Work from anywhere : Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program.
• Attractive holidays package including your birthday & Advertising Day off plus some additional days off. Rest is also important!
• Work-Life Balance : Enjoy a hybrid model with up to two days working from home and intensive summer hours. Full remote in Easter, Christmas & 3 weeks in Summer. Flexible work start schedule.
• Well-being : We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others.

We are certified as a Great Place to Work, your happiness and providing you with an outstanding experience means a lot to us, let's enjoy!

Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background : we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual´s status in any group or class protected by law.

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

All employees are committed to complying with obligations regarding Information Security and Technologies, obligations related to the use of Artificial Intelligence, obligations stemming from the Quality and Environmental Management System, as well as obligations derived from the Integrity Management System, Corruption Prevention, and the Anti-Bribery and Anti-Corruption Policy. Furthermore, all employees are required to complete mandatory training courses, declarations, and compliance commitments in these areas.