SEM Specialist (Valencia)

Publicisgroupe; Valencia; Híbrido; EUR 30.000 - 60.000; Jornada completa

Descripción de la vacante

An innovative firm is seeking enthusiastic SEM Specialists to join their dynamic team. This role involves managing and optimizing search engine campaigns on platforms like Google and Bing, ensuring alignment with client objectives. You'll have the opportunity to work with cutting-edge tools and technologies while contributing to the growth of prestigious brands. The company offers flexible benefits, career growth opportunities, and a commitment to work-life balance, making it a great place to enhance your skills and advance your career. Join a diverse and inclusive environment where your contributions will make a significant impact.

Servicios

Flexible benefits (Coverflex)

Career growth opportunities

Unlimited online courses

Weekly online English classes

Industry certifications opportunities

Work from anywhere for 6 weeks

Attractive holiday packages

Work-life balance options

Well-being initiatives

Formación

• Minimum 2 years of SEM experience required.
• Strong understanding of Google Ads and campaign management.

Responsabilidades

• Manage search engine campaigns across various platforms.
• Monitor budgets and KPIs to ensure optimal performance.
• Analyze data and suggest improvements for campaigns.

Conocimientos

SEM Management

Google Ads

Data Analysis

Keyword Research

Campaign Optimization

Educación

Bachelor's degree in Advertising

Bachelor's degree in Marketing

Bachelor's degree in Economics

Bachelor's degree in Digital Marketing

Herramientas

Google Editor

SA360

Marin

Descripción del empleo

Publicis Groupe, the world's second largest communications group, is a solutions platform present in more than 100 countries. Do you want to know more about the agency / brand or area of expertise you will be applying for in this role? Keep reading!

Performics, the world's first performance marketing agency, is the primary driver of revenue growth for many of the world's most prestigious brands. Operating in 57 countries, Performics leverages data, technology, and talent to create and convert consumer demands across channels like search, social, display, commerce, and offline. It is dedicated to results and is headquartered in Chicago as part of Publicis Groupe. For more information, visit.

We are seeking enthusiastic SEM Specialists to join our team, delivering excellent service to clients and shaping the future of paid search within our organization.

The role involves managing search engine campaigns (Google, Bing) across various formats (text, Performance Max, Demand Gen, App Campaigns, YouTube, etc.) to ensure relevant, optimized results aligned with client briefs and needs.

The following are your key responsibilities across different phases:

Planning

• Study relevant keywords for the product or service.
• Estimate investment related to keywords for the campaign period.
• Plan based on campaign duration and objectives, including impressions, site traffic, sales, and costs.

Activation

• Create Google Ads account, link billing profile, and set campaign budget.
• Create client-approved content using Google Editor.
• Configure account parameters (location, language, budget, scheduling, tracking, URL parameters).
• Sync account with bid measurement and optimization tools (SA360, Marin, etc.).
• Activate the full account.

Monitoring

• Monitor budget and KPIs (impressions, clicks, CPC, costs).
• Ensure proper conversion tracking.
• Prepare and deliver tracking reports.
• Analyze data and suggest improvements.
• Identify growth and optimization opportunities.
• Review and update ad copies and URLs as needed.

Optimization

• Implement changes to meet objectives and improve KPIs.
• Update content for new products/services.
• Develop and present optimization proposals.
• Adjust technology to improve results and reduce costs.

Minimum qualifications include a Bachelor's degree in Advertising, Marketing, Economics, or Digital Marketing, and at least 2 years of SEM process experience.

Why join us? We offer:

• Flexible benefits (Coverflex): meal vouchers, health insurance, transportation, etc.
• Career growth through major client projects and training programs.
• Unlimited online courses via LinkedIn Learning and Udemy through Marcel.
• Weekly online English classes with native teachers (for B1+ levels).
• Opportunities for industry certifications (Meta, Google, Amazon).
• Work from anywhere up to 6 weeks globally with #WorkYourWorld.
• Attractive holiday packages, including birthday and Advertising Day off.
• Work-life balance with hybrid and remote options, flexible schedules.
• Well-being initiatives like meditation and yoga.

We are a Great Place to Work, committed to diversity and equal opportunity, welcoming applicants from all backgrounds. If you need adjustments for the recruitment process due to a disability or medical condition, please inform the recruiter.

All staff must comply with information security, AI, quality, environmental, integrity, anti-corruption, and anti-bribery policies, including mandatory training and declarations.