Sem Account Manager (German Speaking)

TN Spain; Madrid; Presencial; EUR 30.000 - 60.000; Jornada completa

Descripción de la vacante

Una empresa innovadora busca un Gerente de Cuentas SEM que hable alemán para impulsar el crecimiento en campañas de búsqueda pagada. En esta emocionante posición, serás responsable de gestionar cuentas a gran escala, optimizar el rendimiento de las campañas y colaborar con equipos internos para implementar soluciones automatizadas. Además, tendrás la oportunidad de compartir conocimientos y contribuir a las mejores prácticas en marketing de rendimiento. Si tienes una mentalidad analítica y te apasiona el marketing digital, esta es tu oportunidad de marcar la diferencia en la industria de viajes.

Servicios

Semana laboral más corta (36h)

Días pagados para voluntariado

Descuentos en la industria de viajes

Acceso a plataformas de e-learning

Eventos sociales ocasionales

Opciones de licencia por momentos significativos

Formación

• 4-5 años de experiencia en marketing de rendimiento con enfoque en SEM.
• Habilidades avanzadas en Excel para interpretar y analizar datos.

Responsabilidades

• Gestionar cuentas SEM a gran escala y optimizar campañas de búsqueda pagada.
• Colaborar con equipos internos para mejorar estrategias de puja.

Conocimientos

SEM

Excel avanzado

Análisis de datos

Gestión de presupuestos

Web analytics

Bidding automatizado

Colaboración interdepartamental

Herramientas

Google Analytics

Google Ads

Search Ads 360

Mysql

BigQuery

Descripción del empleo

Social network you want to login/join with:

SEM Account Manager (German speaking), Madrid

Client:

Location: Madrid, Spain

Job Category:

Other

EU work permit required:

Yes

Job Views:

1

Posted:

29.03.2025

Expiry Date:

13.05.2025

Job Description:

The job in brief:

• Job Title: Paid Search Account Manager - German Speaker
• Working model: Hybrid from Madrid, Remote from Spain and Portugal
• Team: Marketing
• Level: Professional
• Location: Madrid
• Contract: Permanent, full time (36 h/week)

What your impact will be:

The Paid Search Account Manager will drive growth and optimization in SEM campaigns, managing large-scale accounts and identifying new opportunities to maximize traffic and revenue. You will collaborate with internal teams to enhance bidding strategies, develop automation solutions, and improve campaign performance. Additionally, you will contribute to knowledge-sharing initiatives and implement industry best practices to ensure lastminute.com remains competitive in the travel industry.

• Full ownership of performance for a specific market or product area
• Identification of growth opportunities, testing hypotheses and scaling winning tests to increase performance marketing traffic at a given target
• Deliver of performance reports and insights to the team and internal stakeholders promoting new ideas and methods
• Address and escalate campaign performance issues, perform regular optimization of marketing campaigns
• Optimise accounts to target, management of roadmaps and ensuring timely delivery
• Work closely with IT team on creating, managing and developing tools to automate bids, landing page optimization, reporting
• Establish new processes and improve existing campaigns with automation solutions
• Support internal sharing of knowledge through training and coaching
• Adherence of Performance Marketing best practice at all times
• Develop your own product knowledge as tools/products evolve/change

Your expertise:

• Proven Performance Marketing experience, 4-5 years with a preferred focus on SEM
• Advanced Excel skills in order to interpret and analyse big chunks of data from multiple sources
• Very data-oriented, strong analytical and numeracy skills
• Dynamic person with a data-driven approach; ability to leverage data to influence marketing decisions
• Experience in managing large budgets for Paid Search campaigns
• Web analytics experience, e.g. Google Analytics, etc
• Good understanding of automated bidding (GoogleAds, SearchAds360, etc)
• Desire to collaborate with other departments outside of SEM team in order to enhance paid search campaigns

Desirable:

• Minimum knowledge of Mysql, BigQuery
• Understanding of A/B test tools
• A good understanding of App Campaigns channel is a plus
• German as secondary language is a plus.

Perks of working with us:

How we work together:
– An inclusive, friendly, and international environment (you’ll be working with colleagues from +10 countries and over 48 nationalities)
– Shorter working week (36h as full time), with a half working day on Fridays
– Flexible start and end of the working day
– Possibility to work from anywhere for a period of time per year defined according to local regulations

How we learn together:
– Fri-Yays: half a day on Friday morning with a no-meeting mandate and dedicated to personal growth, learning and training and/or focus time. We’ll make the most of this time while keeping our accounting deadlines and workload in mind.
– Access to e-learning platforms (e.g. Discovery, O’reilly – depending on the department), professional and managerial skills development training paths

Other perks:
– 2 paid days off per year for volunteering purposes
– Occasional social events to foster connections among colleagues
– Travel industry discounts and flash exclusive staff fares
– We support our employees through life’s significant moments with leave options (e.g parental responsibilities, marriages, bereavements, relocations, etc.) in line with local laws.

Selection process steps:

• HR interview (10-30 minutes)
• 1st interview with Manager (soft skills + technical knowledge). Please note that we may require an offline test, which will be presented during the second interview.
• 2nd interview presenting a test with the manager and some colleagues
• 3rd interview with the Director
• Offer extended

(*Please note the process can slightly vary. The recruiter in charge will share more details when setting up the interview)

Our commitment to celebrate diversity and generate belonging:
At the heart of our culture is a commitment to inclusion across race, gender, age, sexual orientation, religion, gender identity or expression, and accessibility. We strongly believe in an equal opportunity space, which is welcoming and celebrates the uniqueness of everyone who works here. We value different lived experiences and respect viewpoints, as we know unicity drives innovation. We want to make sure our people reflect the communities across the world we help travel.

Eligibility criteria:
By submitting your information and application, you confirm that you are legally authorised to work in the country of employment and that you do not require visa sponsorship to obtain employment visa status.
Please submit your resume in English.