SDR / Lead Generation Specialist

Prodalim Group; Santa Cruz de Tenerife; Presencial; EUR 30.000 - 50.000; Jornada completa

Descripción de la vacante

A leading company in the food and beverage sector seeks a Sales Development Representative to drive business growth. The role focuses on identifying and qualifying new business opportunities, leveraging AI tools for lead generation, and collaborating with a diverse international team. Ideal candidates bring 2+ years of experience, a related degree, and strong communication skills in English and Spanish. Join us to innovate and excel in customer engagement!

Formación

• 2+ years experience in lead generation or sales development in B2B or F&B.
• Strong communication skills in English; Spanish is a plus.
• Proficiency in AI tools for lead generation.

Responsabilidades

• Identify potential customers in the food and beverage industry.
• Execute outbound campaigns using AI-assisted tools.
• Maintain lead information accurately in CRM.

Conocimientos

Lead Generation

AI Tool Proficiency

Analytical Skills

Communication Skills

Educación

Bachelor’s degree in Business, Marketing, or Food Technology

Herramientas

Salesforce

HubSpot

ChatGPT

Clay

Sales Navigator

Descripción del empleo

As a Sales Development Representative you will play a critical role in driving business growth by identifying, qualifying, and nurturing new business opportunities. We are looking for a highly motivated individual who not only excels in traditional lead generation methods but is also proficient in using AI-powered tools and platforms to enhance outreach and prospecting effectiveness.

This is a unique opportunity to be part of a collaborative, international team where innovation, sustainability, and customer excellence are core values.

KEY RESPONSIBILITIES

• Identify and research potential customers within the food and beverage industry, including manufacturers, bottlers and brand owners.
• Utilize AI tools (e.g., ChatGPT, Clay, Apollo, Lusha) to streamline lead sourcing, segmentation and qualification.

Outreach & Engagement

• Execute personalized outbound email and LinkedIn campaigns using AI-assisted tools.
• Develop scripts and messaging optimized by AI to secure discovery calls or meetings for the sales team.

Lead Qualification & Handover

• Qualify leads based on product fit, volume potential and regional requirements.
• Ensure timely and structured handover of qualified opportunities to the relevant sales managers or regional teams.
• Maintain accurate and up-to-date lead information in Prodalim's CRM system (e.g., Salesforce).
• Use AI-powered dashboards and reporting tools to track and improve lead conversion performance.
• Partner closely with sales, product, and marketing teams to align on key growth objectives.
• Contribute to the continuous improvement of lead generation processes by recommending new AI technologies and workflow optimizations.

EXPERIENCE & QUALIFICATIONS

• Bachelor’s degree in Business, Marketing, Food Technology or a related field.
• 2+ years of experience in lead generation, sales development, or business development—in B2B or the F&B sector.
• Proficiency in AI tools for lead generation is required (e.g., ChatGPT, Clay, Instantly.ai, Sales Navigator).
• Experience with CRM platforms (e.g., Salesforce, HubSpot).
• Strong analytical skills and ability to interpret prospecting data to make informed decisions.
• Excellent English communication skills (spoken and written); other languages are a plus.
• Preferably - experience in ingredients

PREFERRED SKILLS

• Experience working with international or multicultural teams.
• Knowledge of the fruit juice / concentrate or ingredients market.
• Familiarity with digital marketing automation and lead nurturing techniques.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Languages : Bilingual English and Spanish

Seniority level

Seniority level

Associate

Employment type

Employment type

Full-time

Job function

Job function

Research, Sales, and Marketing

Food and Beverage Services, Food and Beverage Manufacturing, and Transportation, Logistics, Supply Chain and Storage

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