Sdr / Lead Generation Specialist

Prodalim Group; Madrid; Presencial; EUR 30.000 - 50.000; Jornada completa

Descripción de la vacante

A leading company in the food and beverage sector is looking for a motivated Sales Development Representative to drive business growth. The role involves utilizing AI tools for lead generation and engaging with potential clients, ensuring a structured handover to sales teams. The ideal candidate will have a background in business or marketing, with experience in sales development and strong analytical skills to enhance outreach efficiency.

Formación

• 2+ years of experience in lead generation or sales development.
• Proficient in AI tools (ChatGPT, Clay).
• Strong analytical skills and ability to interpret data.

Responsabilidades

• Identify and research potential customers in the food and beverage industry.
• Execute personalized outbound email and LinkedIn campaigns using AI tools.
• Maintain lead information in CRM and track conversion performance.

Conocimientos

Lead Generation

Analytical Skills

Communication

Attention to Detail

Educación

Bachelor’s degree in Business, Marketing, Food Technology

Herramientas

Salesforce

HubSpot

AI Tools for Lead Generation

Descripción del empleo

As a Sales Development Representative you will play a critical role in driving business growth by identifying, qualifying, and nurturing new business opportunities. We are looking for a highly motivated individual who not only excels in traditional lead generation methods but is also proficient in using AI-powered tools and platforms to enhance outreach and prospecting effectiveness.

This is a unique opportunity to be part of a collaborative, international team where innovation, sustainability, and customer excellence are core values.

KEY RESPONSIBILITIES

• Identify and research potential customers within the food and beverage industry, including manufacturers, bottlers and brand owners.
• Utilize AI tools (e.g., ChatGPT, Clay, Apollo, Lusha) to streamline lead sourcing, segmentation and qualification.

Outreach & Engagement

• Execute personalized outbound email and LinkedIn campaigns using AI-assisted tools.
• Develop scripts and messaging optimized by AI to secure discovery calls or meetings for the sales team.

Lead Qualification & Handover

• Qualify leads based on product fit, volume potential and regional requirements.
• Ensure timely and structured handover of qualified opportunities to the relevant sales managers or regional teams.
• Maintain accurate and up-to-date lead information in Prodalim's CRM system (e.g., Salesforce).
• Use AI-powered dashboards and reporting tools to track and improve lead conversion performance.
• Partner closely with sales, product, and marketing teams to align on key growth objectives.
• Contribute to the continuous improvement of lead generation processes by recommending new AI technologies and workflow optimizations.

EXPERIENCE & QUALIFICATIONS

• Bachelor’s degree in Business, Marketing, Food Technology or a related field.
• 2+ years of experience in lead generation, sales development, or business development—in B2B or the F&B sector.
• Proficiency in AI tools for lead generation is required (e.g., ChatGPT, Clay, Instantly.ai, Sales Navigator).
• Experience with CRM platforms (e.g., Salesforce, HubSpot).
• Strong analytical skills and ability to interpret prospecting data to make informed decisions.
• Excellent English communication skills (spoken and written); other languages are a plus.
• Preferably - experience in ingredients

PREFERRED SKILLS

• Experience working with international or multicultural teams.
• Knowledge of the fruit juice / concentrate or ingredients market.
• Familiarity with digital marketing automation and lead nurturing techniques.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Languages : Bilingual English and Spanish

Seniority level

Seniority level

Associate

Employment type

Employment type

Full-time

Job function

Job function

Research, Sales, and Marketing

Food and Beverage Services, Food and Beverage Manufacturing, and Transportation, Logistics, Supply Chain and Storage

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