School Head of Marketing

JR Spain; Sevilla; Presencial; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A leading educational institution in Spain is seeking a Head of Marketing to enhance its brand presence and drive student enrollment. The successful candidate will manage branding efforts, develop marketing strategies, and oversee community engagement activities. The role requires proven marketing experience and strong leadership capabilities. Attractive salary and benefits package offered.

Formación

• Proven experience in marketing and brand management.
• Strong communication and leadership skills.
• Ability to develop and execute marketing strategies.

Responsabilidades

• Develop brand architecture and marketing materials.
• Manage social media and community engagement.
• Plan and participate in school events.

Conocimientos

Brand management

Marketing strategy

Social media management

Event planning

Descripción del empleo

**JOB SUMMARY**: The Head of Marketing works towards outstanding performance across all professional standards to support International School Andalucía in becoming the first choice in our local market. The role involves working as part of the administrative team to provide friendly and welcoming service to students, staff, families, and visitors, reflecting the school's values. The post holder must prioritize tasks and manage workload independently to maximize student retention, drive enrollment growth, enhance the school's public image, and strengthen the Laude San Pedro School and ISP brands across Spain. The goal is to ensure an outstanding public perception of our operations and provision.

KEY RESPONSIBILITIES

1. Corporate Identity

• Develop brand architecture and establish operational frameworks through a clear corporate identity and brand playbook.
• Ensure consistent use of the brand across all channels.
• Support the development of stories and promises that reflect the school's identity.
• Manage social media and community engagement to promote the school's stories and maintain brand integrity.
• Create and execute the school's marketing plan.
• Collaborate with admissions to attract and retain students.
• Design and produce marketing collateral, templates, and posters.
• Conduct market research and analysis.
• Manage website and social media content regularly.
• Build partnerships with local businesses and relocation agencies for student recruitment.

External and Internal Events

• Lead planning and participation in school events for prospective and current families and students.
• Develop promotional materials and coordinate communication activities for events.

ISP Student Activities & Events Promotion

• Promote student activities and events to encourage participation.
• Create newsletters, bulletins, magazines, and yearbooks.
• Document and photograph school events for marketing purposes.

Other Responsibilities

• Report to Central Office and seek regional support and resources.
• Provide administrative support and translations as needed.
• Update the school calendar and support facilities improvement plans.
• Maintain relationships with ISA Ambassadors and work closely with the Head of Admissions and Headteacher.

The postholder will demonstrate ISP Leadership Competencies such as collaboration, continuous learning, innovation, outcome focus, resilience, community focus, and integrity in all activities.