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A leading provider in PPC performance display advertising seeks an experienced Business Analyst to bridge the gap between stakeholders and Salesforce developers. In this role, you'll analyze business needs, document requirements, and drive initiatives on the Salesforce platform, helping enhance user experiences and optimize functionalities. This position requires a Bachelor's degree and strong Salesforce knowledge along with experience in agile teams.
Our customer is a leading provider in pay-per-click (PPC) performance display advertising, partnering with over 3000 ecommerce brands worldwide. The company is present in 40 countries and is headquartered in France. Their product enables online e-commerce sites to expand their search marketing campaigns, re-engage visitors who have left their website, and improve online shopping experiences by bringing search-like performance to display advertising. It is measurable, scalable, and priced on a CPC basis, driven by user intent. Personalized banners outperform standard display ads, leading to higher click-through rates, increased on-site conversions, and higher average order values.