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A leading provider in pay-per-click advertising seeks a skilled Business Analyst/Product Owner to enhance their Salesforce platform. This role requires extensive experience in requirement gathering and agile methodologies, focusing on driving improvements tailored to stakeholder needs and aligning with business objectives.
Our customer is a leading provider in pay-per-click (PPC) performance display advertising, partnering with over 3000 ecommerce brands. The company is commercially active in 40 countries, with its head office in France. Their product enables online e-commerce sites to expand their search marketing campaigns by re-engaging visitors who have left their website. It enhances online shopping experiences by bringing the measurable, scalable, CPC-based performance of search advertising to display advertising, driven by user intent. Personalized banners outperform standard display ads and retargeted banners, leading to better click-through rates, increased on-site conversions, and higher average order values.
Requirements :
Higher Education : Bachelor’s Degree
Responsibilities :