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A leading PPC performance advertising company seeks an experienced Business Analyst to empower their Salesforce platform. The candidate will collaborate with various teams to refine user stories, manage requirements, and support continuous improvement initiatives. Ideal applicants will have Salesforce Administrator certification and extensive experience in agile environments.
Our customer is a world’s leading pay-per-click (PPC) performance display advertising company and a partner of over 3000 ecommerce brands. They are commercially present in 40 countries with their head office in France. Their product enables online e-commerce sites to expand their search marketing campaigns to re-engage visitors who have left their website. It helps improve online shopping experiences by bringing search-like performance to display advertising. The solution is measurable, scalable, and priced on a CPC basis, driven by user intent. It allows advertisers to reach more customers, increase online sales volume with similar conversion rates, and achieve a higher return on ad spend. Personalized banners outperform standard display ads and other retargeted banners by leading to better click-through rates, increased on-site conversions, and higher average order values.
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