Salesforce Business Analyst

Merkle Italia; Barcelona; Presencial; EUR 42.000 - 66.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Permanent contract

Flexible Schedule

Home Office

Health insurance

Certifications plan

Professional development

Descripción de la vacante

Omega CRM in Barcelona, part of Merkle/Dentsu, seeks a Salesforce Business Analyst to drive delivery by capturing business needs and aligning solutions with the service vision. You will conduct As-Is/To-Be analyses, document processes, and collaborate with stakeholders to design and implement optimized Salesforce-based solutions.

The role requires 4+ years in Salesforce consulting, strong process mapping skills, and fluency in English.

Formación

• Fluent in English (oral and written).
• At least 4 years in Salesforce consulting or related roles.
• Experience conducting As-Is / To-Be analyses and documenting processes.

Responsabilidades

• Analyze As-Is vs. To-Be processes to identify improvements.
• Engage stakeholders to validate future state designs.
• Create detailed process maps and supporting materials.
• Develop implementation roadmaps and deliver analytical reports.
• Support delivery teams during implementation and post-go-live.

Conocimientos

English fluency

Salesforce consulting

As-Is / To-Be analysis

Process modeling (BPMN)

Agile methodologies

Stakeholder collaboration

Documentation & reporting

Herramientas

Salesforce

BPMN

Descripción del empleo

The purpose of this role is to enable and support project delivery through the capture and analysis of user and business needs, ensuring project outcomes are aligned with the service vision and business strategy.

Omega CRM is a Merkle & Dentsu company, leader in development of Customer Experience services, with +20 years of experience in the use of Technology applied to Marketing and providing a unique Customer Relationship with mainly focus on Innovation is looking for a Salesforce Business Analyst.

Job Description

• Conduct comparative analyses between the current state (As-Is) and the desired or future state (To-Be) of processes, systems, or organizational structures, with the goal of identifying improvement opportunities, inefficiencies, gaps, and transformation needs.
• Conduct comprehensive current state (As-Is) assessments by engaging with stakeholders to understand existing business processes, workflows, roles, and tools.
• Document current processes in detail, identifying pain points, bottlenecks, inefficiencies, and redundancies.
• Design future state (To-Be) processes that align with business goals, incorporating technological, organizational, and methodological improvements.
• Collaborate with stakeholders to validate future-state designs and ensure feasibility and alignment with strategic objectives.
• Perform gap analysis by comparing As-Is and To-Be states, identifying required changes across technology, people, processes, and regulatory factors.
• Develop actionable implementation plans or roadmaps to support business transformation initiatives.
• Create clear and accurate process documentation, including diagrams (BPMN, SIPOC, flowcharts, etc.) and supporting materials.
• Prepare and deliver analytical reports and presentations for senior management and cross‑functional teams.
• Facilitate knowledge transfer and support delivery teams by translating business analysis into technical or operational requirements, ensuring successful implementation.
• Provide continuous support during the implementation phase to monitor progress, resolve issues, and ensure process improvements are effectively adopted.

Requirements Analysis

• Design and implement functional solutions in projects.
• Provide effort estimations for projects.
• Work in coordination with the rest of the Omega team and/or the client to contribute to the fulfillment of project objectives.
• Analyze and improve application performance.
• Collaborate with technology providers when required by the project.
• Contribute to the validation of the solution against functional requirements.
• Comply with the agreed software quality standards set by Omega's Technical Management.

Required Experience

• Minimum of 4 years work experience with Salesforce consulting roles.
• Proven experience conducting As-Is / To-Be analysis of business processes, systems, or organizational structures.
• Ability to assess the current state of operations and design optimized future‑state models aligned with business objectives.
• Skilled in identifying process inefficiencies, operational gaps, and transformation opportunities.
• Experience in documenting workflows, creating process maps (e.g., BPMN), and preparing actionable recommendations for improvement.
• Strong collaboration skills to engage with stakeholders and cross‑functional teams throughout the analysis and implementation phases.
• Ability to facilitate knowledge transfer sessions and provide ongoing support to development, implementation, or operations teams during project execution.
• Experience with different clouds such as Sales, Service, Marketing Cloud, Community, etc.
• Experience with Agile methodology.

Skills

• Oral and written fluent in English.

WHAT DO WE OFFER

• Permanent contract.
• Flexible Schedule.
• We make it easy.
• Balance your professional and personal life.
• Certifications plan.
• Improve your skills and get the official certificate from our main partners.
• Home Office.
• You decide and we support you.
• Flexible retribution (public transport ticket, Ticket restaurant, …).
• Health insurance.
• OMEGA in action.
• Our commitment to a better society is not just an intention.
• Professional development: Evolve, grow and get where you want to go.

About us

Omega CRM, a Merkle Company, is a global digital company specialising in accelerating the Business Experience (BX) of our clients through customer‑centric solutions, technology, and data – all enhanced by AI.

Together with Merkle, we form the largest Customer Experience Management (CXM) agency in Spain, and as part of the dentsu group, we offer end‑to‑end solutions that integrate media, creativity, content, technology, and strategy to deliver real business impact.

With over 23 years of experience, a team of 580+ professionals from 24 nationalities, and 2,500+ certifications, Omega CRM is a recognised leader in the Salesforce ecosystem in Spain.

We operate across key industries including Retail, Healthcare, Pharma, Real Estate, Education, and Non‑Profit, delivering omnichannel experiences in Customer Service, eCommerce, Marketing, and Analytics.

Client satisfaction is at our core (rating: 4.9/5), and we’ve been recognised with awards such as Salesforce Partner of the Year FY23 and Most Innovative Project (Iberia).

At Omega CRM, we believe in growth through people – guided by our values: #Talent, #Flexibility, #Commitment, and #Innovation. We grow #Together. #OMEGA #LI·REMOTE

Location

• Location: Barcelona
• Brand: Omega
• Time Type: Full time
• Contract Type: Permanent

About dentsu

About dentsu For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.