Sales Trainer EMEA/Sales Enablement Lead

Align Technology; Madrid; Presencial; EUR 55.000 - 85.000; Jornada completa

Descripción de la vacante

Align Technology is seeking a Sales Trainer to develop and deliver comprehensive training programs that align with strategic goals and drive excellence in sales processes. You will be field-based across EMEA-Spain, contributing to sales capability and performance in the Sales department.

The Regional Sales Enablement Lead will translate business priorities into scalable content, coach field teams, and promote adoption of enablement tools such as Allego, ensuring measurable behavior change and

Formación

• Bachelor's degree or equivalent required.
• Proven experience in sales training and development.
• Strong understanding of sales processes and methodologies.
• Excellent communication and presentation skills.
• Experience with virtual and in-person training formats.
• Proficiency with Microsoft Office; Salesforce experience preferred.

Responsabilidades

• Develop and deliver comprehensive sales training programs aligned with strategic goals.
• Translate business priorities into scalable enablement content and scenarios.
• Drive adoption of enablement tools such as Allego.
• Coach sales teams and leaders to achieve behavioral change and measurable impact.
• Collaborate with central content teams to ensure realism and consistency across regions.

Conocimientos

Sales Training

Coaching

Presentation Skills

Stakeholder Management

Curriculum Design

Field Enablement

Educación

Bachelor's degree or equivalent

Herramientas

Microsoft Office

Salesforce

Allego

Descripción del empleo

Description

As a Sales Trainer, you will play a crucial role in enhancing the skills and performance of our sales teams. You will be responsible for developing and delivering comprehensive training programs that align with our strategic goals and drive excellence in sales processes.

Department: Sales

Location: EMEA-Spain-Field based

Role expectations

The Regional Sales Enablement Lead is responsible for driving sales capability, performance, and enablement adoption across their region within EMEA.

• Translating business priorities into impactful enablement initiatives
• Capturing field insights and turning them into scalable content and scenarios
• Driving adoption of enablement tools such as Allego
• Ensuring that training, coaching, and content lead to measurable behavior change and sales impact

The role operates as a critical link between the field and the central enablement team, ensuring that global strategies are effectively adapted to local market realities while maintaining consistency and quality across EMEA.

Content Contribution & Scenario Development

Training Design & Delivery

Sales Methodology & Capability Building

• Regional Enablement & Field Insight
• Act as the primary enablement partner for the assigned region
• Maintain strong connection with:
  • Sales teams
  • Sales leaders
  • Regional stakeholders
• Regularly engage with the field (customer interactions, co-travels, coaching) to:
  • Identify capability gaps
  • Capture real customer conversations, objections, and challenges
• Translate field insights into:
  • Clear enablement needs
  • Content briefs
  • Scenario development inputs
  • Actively contribute to the development of scalable enablement content by:
    • Creating structured content briefs based on field needs
    • Co-developing:
      • Role-play scenarios
      • Objection handling flows
      • Sales conversation simulations
• Collaborate closely with the central content team to:
  • Ensure realism and relevance
  • Validate content before rollout
• Support the creation of short, impactful, field-ready content (e.g. videos, practice scenarios)
• Enablement Tool Adoption
• Drive adoption and effective usage of enablement platforms such as Allego
• Ensure sales teams:
  • Engage with content
  • Use tools in their day-to-day sales activities
• Act as a regional champion for digital enablement:
  • Promote best practices
  • Support onboarding
  • Gather feedback for continuous improvement
  • Deliver high-impact training sessions EMEA level (virtual, in-person, blended)
  • Focus on:
    • Practical application
    • Real customer situations
    • Behavior change
• Adapt central content to regional needs while maintaining consistency
• Act as a subject-matter expert in sales methodologies, such as:
  • Consultative selling
  • Value-based selling
  • Opportunity qualification
  • Pipeline management
  • Objection handling and negotiation
• Ensure consistent adoption of agreed sales methodologies across EMEA.

Reinforce structured selling behaviors through training, coaching, and field engagement.

• Ensure methodologies are applied in real deals, not just trained

Coaching & Leadership Development

• Coach sales teams to improve individual and collective performance.
• Coach Area Sales Managers (ASMs) on:
  • Coaching skills
  • Performance management
  • Leading through change
• Support leaders in translating training into day-to-day execution and behavioral change.
• Observe field activity (where relevant) and provide constructive, actionable feedback.
• Reinforce training through ongoing coaching and follow-up (on field)
• Support leaders in embedding new behaviors in daily routines

Measurement & Continuous Improvement

• Define success metrics for training programs (adoption, behavior change, performance impact).
• Gather and analyze feedback from participants and stakeholders.
• Continuously refine training strategy to maximize business impact and ROI.
• Track and influence:
  • Content usage
  • Adoption rates
  • Behavior change
• Use data and field feedback to continuously refine enablement approach

What We're Looking For

• Bachelor’s degree and/or equivalent experience required
• 3-5 years Industry experience in medical devices, capital equipment, dental, orthodontic, or other relevant B2B experience preferred
• Proven experience in sales training and development.
• Strong understanding of sales processes and methodologies.
• Excellent communication and presentation skills.
• Ability to analyze training needs and develop effective training programs.
• Experience with virtual and face-to-face training formats.
• Proficiency with Microsoft Office applications. Experience with a CRM system, Salesforce preferred.
• Comfort with assessing and providing feedback on areas of improvement
• Significant travel may be required
• May require infield co-travel to assess skills and capabilities
• Engage in virtual training and face-to-face training
• Extensive traveling by car may be required

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Equal Opportunity Statement

Align Technology is an equal opportunity employer. We are committed to providing equal employment opportunities in all our practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.