Sales Team Lead

ASICS EMEA; Barcelona; Hybrid; EUR 60,000 - 80,000; Full time

Benefits offered by this job

Access to office gym

50% discount on ASICS and ONITSUKA TIGER gear

Unlimited access to Calm app

Premium subscription to Runkeeper Go app

Four weeks abroad every year

Job summary

A global sports brand is looking for a Sales Team Lead in Barcelona to enhance wholesale accounts and market share. Responsibilities include leading and implementing sales strategies, managing a team, and collaborating with multiple departments. Candidates should have 7-8 years of experience, ideally in sports or FMCG, and proficiency in English and Spanish. This position offers a hybrid working model and benefits such as gym access and discounts on products.

Qualifications

• 7-8 years relevant work experience, including 5 years in the sports or FMCG industry.
• Strong industry knowledge in footwear and apparel required.
• Must have advanced English and Spanish communication skills.

Responsibilities

• Lead the development of the ASICS brand business and assigned customer portfolio.
• Develop account strategies and secure approval from the Head of Sales.
• Monitor continuous sell-out, order book, and supply.

Skills

Leadership experience

Sales expertise

Negotiating skills

Analytical skills

Communication skills

Cross-functional collaboration

Education

University degree in Business, Sports Economics or relevant field

Tools

MS Office (Outlook, Word, Excel, PowerPoint)

Job description

Overview

Join the Sales Team Lead role at ASICS EMEA located in Barcelona. This position supports the growth of wholesale accounts, drives profitable market share expansion, and collaborates closely with Trade Marketing, Merchandising, and Finance teams to deliver brand heat and consumer activation plans.

Key Responsibilities

• Lead and drive the development of the ASICS brand business and assigned customer portfolio, ensuring consistent implementation of the sales strategy.
• Develop account strategies, Seasonal Account Plans, and secure approval from the Head of Sales.
• Provide realistic plans and forecasts on customer performance and ensure compliance with agreements.
• Support external communication with annual, seasonal, and quarterly sales campaigns, manage business analysis, and oversee the financial process.
• Supervise sell‑in meetings, manage seasonal product assortments, and agree on sell‑out support in conjunction with Marketing and Merchandising.
• Serve as ambassador for the customer portfolio, drive joint strategic business and category plans, and provide accurate reporting of the account.
• Understand sales flow and actively seek reorders and close‑out opportunities within the customer portfolio.
• Set regular prioritized meetings with customers.
• Monitor continuous sell‑out, order book, and supply, ensuring cost‑efficient supply and customer compliance with ASICS contracts.
• Collaborate with Customer Service and Financial teams to guarantee excellent customer management.
• Measure progress on own KPIs and report to all superiors following all guidelines.
• Monitor and report customer and competitor activities, propose initiatives, and maximize ASICS sales and market share.
• Represent the customer portfolio internally as ambassador toward sales and marketing communities on global and local levels and manage all interfaces.
• Manage a team of Key Account Executives and Sales Reps, set objectives, targets, and guidelines.
• Develop functional and core skills of direct reports through coaching, 1‑2‑1 sessions, and mentoring, ensuring smooth cooperation across all interfaces.

Qualifications

• University degree preferably in Business, Sports Economics, International Management, Marketing, or Sales.
• 7‑8 years relevant work experience, 5 years of industry experience preferably in sports, FMCG, or footwear, apparel, and accessories.
• Strong industry knowledge across footwear, apparel, and accessories or FMCG background.
• Proven leadership experience.
• Well‑rounded sales expertise and ability to work cross‑functionally.
• Negotiating and influencing skills.
• Analytical and strategic skills to analyse data and drive strategic decision making.
• Presentation and strong communication skills: English and Spanish written and oral.
• Advanced proficiency in MS Office (Outlook, Word, Excel, PowerPoint).
• Availability to travel.

Life at ASICS

When you join ASICS, you become part of something special. Your voice matters, your growth and wellbeing are important, and diversity fuels our journey. Together, we inspire more people to move for body and mind.

Benefits

• Access to office gym.
• Exclusive 50% discount on ASICS and ONITSUKA TIGER gear.
• Unlimited access to the Calm app for better sleep and mental fitness.
• Complimentary premium subscription to our Runkeeper Go™ app.
• Four weeks abroad every year.
• Hybrid working model combining home flexibility with office energy.

How to Apply

Are you feeling inspired? Submit your application online and step into a role where you can truly make a difference. Let’s move together, step by step, toward an uplifted world.