Sales Manager B2C

Greystar; Madrid; Presencial; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A leading global real estate company seeks a Sales & Leasing Manager in Madrid. This role involves coordinating leasing activities, managing a sales team, and developing strategies to achieve occupancy and revenue goals. The ideal candidate has over 5 years of B2C sales experience, preferably in student housing or real estate, along with strong leadership and digital sales skills.

Formación

• 5 years of B2C sales experience, preferably in student housing or real estate.
• Minimum 3 years of team management experience in a service-oriented environment.
• Strong knowledge of digital lead funnels and conversion tactics.

Responsabilidades

• Lead leasing and reservation activities to achieve revenue and occupancy goals.
• Manage and scale central leasing team while collaborating with marketing and operations.
• Create sales playbooks and train teams for effective sales processes.

Conocimientos

B2C sales experience

Team management

Digital lead funnels

CRM/PMS systems

Sales process design

Fluent in Spanish

Fluent in English

Herramientas

Salesforce

HubSpot

Descripción del empleo

Greystar is a leading, fully integrated global real estate company offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing. Headquartered in Charleston, South Carolina, Greystar manages and operates over $300 billion of real estate in nearly 250 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, manages over 1,000,000 units/beds globally, and has a robust institutional investment management platform comprised of nearly $78 billion of assets under management, including over $35 billion of development assets. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit www.greystar.com.

JOB DESCRIPTION SUMMARY

The Sales & Leasing Manager is responsible for coordinating and delivering the leasing and reservations activities which achieve budgeted revenue, occupancy priorities, resident retention, and leasing goals and objectives. Leading the team by example, you will contribute towards building a vibrant, safe, and welcoming community our residents enjoy being part of.

The Sales Manager will build, manage, and scale our central leasing team and will be supported by a team of leasing executives to deliver exceptional results. In addition, this role will be the leader and subject matter expert for the leasing performance of our portfolio.

KEY ROLE RESPONSIBILITIES:

• Acts as a role model at all times by demonstrating the core values.
• Develop a scalable and adaptable centralised leasing solution for our portfolio using technology enablers and people.
• Lead Generation & Conversion Strategy
  • Own the full B2C leasing funnel for the PBSA (Purpose-Built Student Accommodation) business line in Spain.
  • Work closely with the marketing team to define lead generation strategies across digital and offline channels.
  • Design and implement a scalable sales process to handle inbound and outbound student leads, optimizing conversion at every stage.
• Sales Execution & Performance
  • Take full ownership of leasing targets across the student portfolio, ensuring strong occupancy and revenue results.
  • Set clear KPIs, monitor daily performance, and drive continuous improvement in response times, booking rates, and NPS.
• Sales Enablement & Playbooks
  • Create and maintain sales playbooks, scripts, and conversion tools for both the central sales team and on-site operational staff.
  • Train and support operations teams to confidently handle sales conversations and close bookings.
• Team Leadership
  • Manage and coach a team of 2 sales/leasing executives, ensuring focus, motivation, and goal achievement.
  • Foster a performance-oriented and customer-obsessed culture across the sales and operations ecosystem.
• Stakeholder Collaboration
  • Work cross-functionally with marketing, revenue, and operations to ensure alignment on pricing, promotions, messaging, and lead handling.
  • Represent the brand in student-focused events and support B2B2C partnerships when needed (e.g., with universities or agencies).
  • Ensure the operation of the portfolio complies with company policies, procedures, laws, and regulations governing housing operations and residential lettings.

About You

• +5 years of B2C sales experience, preferably in student housing, real estate, hospitality, or education.
• Minimum 3 years managing teams, ideally in a fast-paced, service-oriented environment.
• Strong knowledge of digital lead funnels, CRM/PMS systems, and conversion tactics.
• Proven track record of designing sales processes that convert leads efficiently and at scale.
• Passion for creating structured playbooks and training materials that empower frontline teams.
• Fluent in Spanish and English; other languages (e.g., French, Italian, German) are a plus.
• Based in Madrid, with flexibility to travel to buildings across Spain.

Desirable:

• Experience launching or scaling a PBSA product or residential B2C offering.
• Deep understanding of student behavior, booking windows, and decision drivers.
• Hands-on experience working with marketing to optimize lead generation, CPL, and ROAS.
• Familiarity with B2B2C partnerships with universities and education providers.
• Proficient in using CRM/PMS and sales tech tools (e.g., Salesforce, HubSpot, automated workflows).
• Experience in sales and marketing event delivery would be advantageous.
• Knowledge of Landlord/Tenant Legislation.