Sales Development Specialist - Finance & Spend Management (Spanish Market) - Based in Barcelona

SAP; Barcelona; Presencial; EUR 30.000 - 45.000; Jornada completa

Descripción de la vacante

A leading enterprise software company in Barcelona is seeking a Sales Development Specialist focused on Finance and Spend Management. The ideal candidate will generate leads, engage with finance leaders, and meet set KPIs. Must have experience in B2B demand generation and be fluent in Spanish and English. This position supports digital transformation initiatives with a strong team culture and opportunities for personal development.

Servicios

Flexible working options

Team development programs

Employee recognition initiatives

Formación

• 2–5 years of B2B demand generation or software sales experience.
• Familiarity with Spanish market dynamics.
• Interest in finance digitalization and procurement technology.

Responsabilidades

• Generate leads through targeted prospecting.
• Engage with CFOs and finance leaders.
• Meet sales development KPIs for finance solutions.

Conocimientos

B2B demand generation experience

Fluent in Spanish

Fluent in English

Understanding finance challenges

Strong communication skills

Educación

University degree in Finance, Business Administration, Economics, IT, or Digital Transformation

Descripción del empleo

Overview

We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

Job Description : We are looking for our next Sales Development Specialist with a focus on Finance and Spend Management solutions to join our growing team in Barcelona!

Within the SDE team, our purpose is to be a game-changer in the enterprise software industry by offering a seamless and value-driven digital experience to customers, specifically addressing the financial and procurement transformation needs of organizations.

Our mission is to increase sales productivity by generating a high-quality pipeline focused on finance and spend management solutions that convert into measurable revenue and help customers achieve operational excellence.

As a Sales Development Executive aligned to the Finance & Spend Management portfolio, you will be responsible for engaging with finance leaders and procurement decision-makers through digital channels. Your focus will be on building a pipeline of opportunities that solve business challenges related to financial planning, spend visibility, procurement optimization, and compliance.

You will work closely with Account Executives, Solution Advisors, and Partners to drive digital transformation initiatives that improve financial outcomes and operational efficiencies for our customers in the French market.

Key Responsibilities

• Generate leads and opportunities through targeted prospecting of Finance, Procurement, and CFO functions within organizations
• Design prospecting strategies in alignment with the Finance & Spend Management Sales Team and Ecosystem Partners
• Conduct proactive outbound outreach to drive interest in solutions such as ERP, spend management, procurement, expense control, and supplier management
• Engage with CFOs, Finance Directors, and Procurement Leaders through multiple channels (phone, email, LinkedIn, webinars)
• Meet and exceed sales development KPIs and demand generation targets specific to finance and procurement solutions
• Be a key contributor in promoting SAP’s Intelligent Spend Management and Finance Transformation portfolio
• Leverage best-in-class digital selling tools and methodologies to scale outreach and improve engagement
• Support strategic initiatives and campaigns related to spend optimization, cash flow management, and compliance

Work Experience

• 2–5 years of B2B demand generation or software sales experience, preferably in Finance, ERP, Spend Management, or Procurement technology
• Familiarity with the Spanish market dynamics, especially within finance departments or public / private procurement functions

Education, Skills & Competencies

• University degree in Finance, Business Administration, Economics, IT, or Digital Transformation
• Fluent in Spanish & English, both written and spoken
• Keen interest in finance digitalization, procurement technology, and enterprise software solutions
• Understanding of key finance and procurement challenges such as cost control, risk management, and spend visibility
• Strong interpersonal and communication skills to act as a trusted advisor to finance leaders
• Ability to listen actively and tailor messaging to resonate with customer pain points and strategic goals
• Proactive, results-driven, and self-motivated with a growth mindset and learning agility
• Collaborative team player with adaptability in a fast-paced digital selling environment

Location: Barcelona

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves.At SAP,you can bring out your best.