Route-To-Market Insights Manager

GBfoods Africa; Barcelona; Presencial; EUR 50.000 - 80.000; Jornada completa

Descripción de la vacante

GBfoods Africa is seeking a Route-To-Market Manager to analyze data and identify growth opportunities. This role involves collaborating with stakeholders, leading insights generation efforts, and presenting findings to enhance strategic decisions. Candidates should have a relevant degree and significant experience in business and marketing.

Formación

• At least 5 years of experience in business, marketing, or trade.
• Experience in trade, insights incubation, and data modeling is advantageous.
• Proficiency in English; knowledge of French is highly valued.

Responsabilidades

• Identify RTM opportunities for growth by analyzing data.
• Collaborate with commercial stakeholders on performance.
• Prepare regular and ad-hoc reports to support decisions.

Conocimientos

Data analysis

Strategic thinking

Teamwork

Educación

Degree in Marketing, Business, Data, or Strategy

Descripción del empleo

At GBfoods, we offer culinary solutions across Europe and Africa, featuring prestigious local brands such as Jumbo, Gallina Blanca, Erasco, Gino, Liebig, Star, Bama, D&L, Grand'Italia, and Blå Band, among others. GBfoods Africa operates in 24 countries with a Regional office in Accra, Ghana.

Our purpose, “Celebrating local flavours,” is to empower and care for each community and to highlight their authentic tastes. Many of our brands have been part of consumers' kitchens for over a century, becoming deeply rooted in local culture.

Today, with a turnover of around 1.5 billion euros and approximately 3,300 employees, we are the preferred choice for millions of consumers.

Role:

Reporting to the Route-To-Market Director, Africa:

The Route-To-Market Manager will generate insights to identify growth opportunities and support strategic decisions based on trade and sales force behavior.

Key Responsibilities:

• Identify RTM opportunities for growth by analyzing data and accelerating insight generation.
• Collaborate with commercial stakeholders to gather input on business and sales team performance.
• Facilitate and oversee the insights generation process.
• Develop insights use case strategy.
• Coordinate the implementation of use cases through Learn, Build, and Scale phases.
• Lead the insights team modeling efforts (data science hub).
• Prepare regular and ad-hoc reports to present findings that support strategic and commercial decisions.

What can you expect from us?

You will join a growing, well-established multinational in the FMCG food industry, with many strong brands.

• A degree in Marketing, Business, Data, or Strategy.
• At least 5 years of experience in business, marketing, or trade.
• Experience in trade, insights incubation, and data modeling is advantageous.
• Strong data analysis and interpretation skills, open to new technologies.
• Strategic thinking and teamwork skills.
• Proficiency in English for stakeholder interaction; knowledge of French is highly valued.