[RG-646] Digital Marketing Specialist (Perfomance Max & Shopping)

IKIGAI TALENT GROUP; Cataluña; Presencial; EUR 30.000 - 40.000; Jornada completa

Descripción de la vacante

An important E-Commerce company in Barcelona is looking for a Marketing Specialist to lead paid traffic acquisition strategies and optimize digital marketing campaigns across platforms like Google Ads and Meta Ads. The ideal candidate should have over 2 years of experience in B2C digital marketing, with a strong focus on campaigns aimed at growing user acquisition. The position offers a salary of up to €40k.

Formación

• 2+ years in Digital Marketing Roles for B2C e-commerce with a focus on acquisition campaigns.
• Solid knowledge of Google Ads, Meta Ads, GIF, and tracking tools.
• Experience managing budgets, tracking KPIs, and cost control.

Responsabilidades

• Contribute to paid traffic acquisition strategy and propose improvements.
• Plan, execute, and optimize full-funnel digital marketing campaigns.
• Monitor and analyze live campaign performance.

Conocimientos

Digital Marketing

Traffic Acquisition

A/B Testing

Campaign Optimization

B2C Marketing

Herramientas

Google Ads

Meta Ads

GA4

Looker

Affiliate Platforms

Descripción del empleo

We are currently managing an Marketing Specialist role for an important E-Commerce company , based in Barcelona.

By joining this project, you will take ownership of paid traffic acquisition and play a key role in scaling user growth through full-funnel digital campaigns, impacting strategic decisions across the Online Marketing and Growth teams.

Responsibilities:

- Contribute to the paid traffic acquisition strategy by proposing improvements, A/B tests, and new partners.
- Identify and explore new acquisition opportunities and channels to reach relevant audiences and drive growth.
- Plan, execute, and optimize full-funnel digital marketing campaigns across platforms like Google Ads , Meta , TikTok , and programmatic .




- Define budgets, KPIs, and expected ROAS per campaign, ensuring alignment with growth targets.
- Monitor and analyze live campaign performance, collaborating closely with cross-functional teams to maximize efficiency across platforms.

Requirements:

- 2+ years in Digital Marketing Roles for B2C e-commerce, with strong focus on acquisition campaigns (display, video, affiliates…).
- Solid knowledge of tools and platforms like Google Ads , Meta Ads , affiliate platforms, GA4 , Looker , and feed managers.
- Experience managing budgets, tracking KPIs, and cost control.

Benefits:

- Salary range: Up to 40k

If you believe you are the ideal candidate for the Marketing Specialist role, do not hesitate to apply through your LinkedIn profile, or uploading your CV.

We will contact you very soon!

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https://www.kitempleo.es/empleo/215293788/rg-646-digital-marketing-specialist-perfomance-max-shopping-cataluna/?utm_source=html