Retention & Lifecycle Marketer (SaaS / Intercom / Remote)

JR Spain; Barcelona; A distancia; EUR 40.000 - 70.000; Jornada completa

Descripción de la vacante

A company is seeking a Retention & Lifecycle Marketer for a remote contract role in Barcelona. The candidate will focus on enhancing user conversion and retention through hands-on lifecycle marketing strategies, utilizing tools such as Intercom and ActiveCampaign. This position requires strong analytical skills, experience in SaaS marketing, and the ability to work independently and collaboratively with teams. Flexibility in location and significant ownership in driving product growth are key aspects of this role.

Formación

• Hands-on experience with lifecycle marketing in SaaS companies.
• Proficiency in Intercom, campaign logic, and automation.
• Ability to analyze campaign performance and user behavior.

Responsabilidades

• Design and optimize onboarding journeys to enhance user activation.
• Build and manage email campaigns focused on retention and winback.
• Analyze KPIs for continuous improvement in user conversion rates.

Conocimientos

Email automation campaigns

Lifecycle marketing

Intercom

Segmentation strategies

Herramientas

ActiveCampaign

Mailchimp

Klaviyo

Mixpanel

Amplitude

Descripción del empleo

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Retention & Lifecycle Marketer (SaaS / Intercom / Remote), Barcelona

Client: OnHires

Location: Barcelona, Spain

Job Category: Other

EU work permit required: Yes

Job Reference:

263689271036293939232460

Job Views:

1

Posted:

23.07.2025

Expiry Date:

06.09.2025

Job Description:

We’re helping Instantly.ai hire a hands-on Retention & Lifecycle Marketer to drive meaningful increases in user conversion and retention. You’ll own onboarding, email automation, in-app flows, and re-engagement strategies across a high-volume SaaS product. This is a critical, high-impact role reporting directly to the founding team.

Locations: Europe, UK, Eastern Europe, Israel, Canada (EST), Dubai
Contract-based via Deel.com or Wise
Full-time, remote

What You'll Do:

• Design and optimize onboarding journeys in Intercom to move users from trial to activation.
• Build and manage email automation campaigns for onboarding, retention, and winback — working with tools like Intercom, ActiveCampaign, Mailchimp, and Klaviyo.
• Run in-app campaigns: popups, tooltips, nudges, and upsell flows.
• Develop lifecycle segmentation strategies across a contact base of ~80,000 users.
• Improve the trial-to-paid conversion rate from 25% to 30–35%.
• Analyze campaign performance and user behavior to optimize KPIs: activation, retention, expansion.
• Collaborate closely with the Product, Growth, and CS teams to align messaging and strategy.

Stack You’ll Work With:

• Intercom (must-have)
• ActiveCampaign, ConvertKit, Mailchimp, Klaviyo
• Mixpanel, Amplitude (or similar analytics tools)
• Segment (or similar CDPs)
• A/B testing: PostHog, Google Optimize

You’re a Fit If You:

• Have hands-on experience with lifecycle marketing in SaaS / PLG companies.
• Know Intercom inside and out — campaign logic, automation, segmentation.
• Can fully own the lifecycle journey: from planning to execution.
• Think in funnels, triggers, retention metrics, and copy that converts.
• Are comfortable working independently and cross-functionally with Product, Marketing, and Founders.
• Bonus: You've scaled retention and monetization at similar trial-driven SaaS products.

Reporting & Process:

• You’ll report directly to the founders or the Senior Marketing Manager.
• Interview process includes video pre-screen (recorded with key questions), a short test task (e.g., creating a sample email flow), and 1–2 interviews with the founders.
• Reference checks will be conducted after the interview stage.

This is a remote, contract-based role with flexible location, full ownership, and a direct impact on product growth and retention.