Retail Media Specialist (Barcelona)

Publicis Groupe; Sevilla; Híbrido; EUR 35.000 - 50.000; Jornada completa

Descripción de la vacante

A global communications leader is seeking a Retail Media Specialist to manage digital media campaigns across multiple platforms like Amazon and Criteo. The role involves strong relationship-building skills, hands-on experience in retail media, and the ability to analyze campaign performance. This position offers flexible benefits, online training, and a hybrid work model, ensuring work-life balance and career advancement opportunities.

Servicios

Flexible Benefits (Coverflex)

Growth Opportunities

Free Online Training

Online English Classes

Partner Certifications

Work from anywhere

Holidays package

Work-Life Balance

Well-being initiatives

Subsidised meals

Formación

• 1-2 years of retail media experience required.
• Analytical mindset and strong data interpretation skills.
• Proven track record in managing digital campaigns.

Responsabilidades

• Build relationships with Online Brand Managers.
• Implement media marketing strategies on retailers.
• Analyze and report on campaign results.

Conocimientos

Strong communication and interpersonal skills

Analytical skills

Familiarity with Amazon Search Ads and DSP

Understanding of customer journey optimization

Ability to learn quickly

Herramientas

Microsoft Office tools

Descripción del empleo

Company description: Publicis Groupe, the world's largest communications group, is a solutions platform present in more than 100 countries with over 98,000 employees. Its work philosophy, The Power of One, centers on client growth through creative agencies (Publicis, Leo Burnett, Publicis Health, Wysiwyg, Nurun, Digitas), media (Zenith, Starcom, Spark, Performics), and transversal knowledge areas. Publicis Groupe combines Creativity, Technology, and Data to connect brands with consumers effectively.

Overview

Retail Media Specialist

The Retail Media Specialist manages a brand's presence at retail. Responsibilities include planning and executing digital media campaigns aligned with business goals on platforms such as Amazon Ads, Criteo, Unlimitail, and other major retailers.

Responsibilities

1. Build relationships with the client’s Online Brand Managers.
2. Understand retail media needs of the brand.
3. Implement media marketing strategies on retailers like Amazon, Primor, Perfume’s Club, Douglas, Carrefour, etc.
4. Coordinate advertising media plans and manage digital campaigns from activation to optimization, budget, and retailer relations.
5. Maintain a strong online brand voice on retail sites.
6. Stay updated on retail media tools.
7. Analyze and report on campaign results and brand performance.
8. Monitor budgets and KPIs.

Qualifications

• 1-2 years of retail media experience.
• Strong communication and interpersonal skills.
• Analytical skills and familiarity with Amazon Search Ads, Amazon DSP, and Microsoft Office tools.
• Understanding of how data analytics influence KPIs.
• Knowledge of customer journey optimization in digital contexts.
• Ability to learn quickly and communicate across departments and countries.

Additional Information

Why join us? Benefits include:

• Flexible Benefits (Coverflex): Meal vouchers, health insurance, transportation, and more.
• Growth Opportunities: Career advancement through client experience and training programs.
• Free Online Training: Access courses via LinkedIn Learning and Udemy through our AI platform "Marcel".
• Online English Classes: Weekly group classes with native teachers for B1+ English levels.
• Partner Certifications: Opportunities to earn certifications from Meta, Google, Amazon.
• Work from anywhere: Telecommute up to 6 weeks from over 100 countries with #WorkYourWorld.
• Holidays package: Including birthday and Advertising Day off, plus additional days.
• Work-Life Balance: Hybrid work model, remote options during holidays, flexible hours.
• Well-being: Initiatives like meditation and yoga. Ommm!
• Subsidised meals at Café Marcel.

We are a certified Great Place to Work, committed to diversity and inclusion. We welcome applications from all backgrounds and encourage accommodations for applicants with disabilities. All employees must comply with policies on Information Security, AI use, Quality, Environmental Management, and Integrity, including mandatory training and declarations.

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