RETAIL MARKETING, Staff

Nissan Motor; Barcelona; Presencial; EUR 30.000 - 60.000; Jornada completa

Descripción de la vacante

An innovative and daring company is seeking a dynamic marketing professional to enhance brand awareness and lead generation in the automotive sector. This role involves collaborating with dealers, managing local campaigns, and analyzing customer feedback to drive effective marketing strategies. Join a forward-thinking team that values creativity and passion for the future of mobility. If you're ready to make a significant impact in a vibrant environment, this is the perfect opportunity for you!

Formación

• Experience in local media campaigns and event organization.
• Proficiency in digital and social media with strong Excel skills.

Responsabilidades

• Evaluate brand awareness and analyze customer feedback.
• Assist dealers in communication strategy and oversee marketing investments.
• Collaborate with CRM for lead generation and optimize processes.

Conocimientos

Local Media Campaigns

Event Organization

Automotive Knowledge

Digital Skills

Social Media Proficiency

Excel

PowerPoint

Educación

Bachelor's Degree in Marketing

Master's Degree in Marketing

Descripción del empleo

Job Description for Nissan Marketing Role

For 90 years, Nissan has been dedicated to innovating to enrich people's lives.

We are an iconic Japanese brand, inspired by three thousand years of Japanese tradition, but resolutely focused on the future. We drive the transition to a zero-emission society by electrifying our range and offering innovative services.

We challenge convention to transform mobility, and offer our customers exciting and sustainable experiences.

Our Japanese culture drives us to exceed expectations, think differently and seek innovation in the everyday.

We are different, we are unique, and we seek unique talents who identify with our values.

Are you looking for a challenging, daring, innovative, and human company to develop your career?

If you are energetic, creative, and passionate about the mobility of the future, join our team!

Functions and Responsibilities

1. Local Brand Awareness

• Evaluate and understand awareness boosters and threats of the brand in the dealer area.
• Analyze customer feedback (VOC), Google Dealer Rating, Nissan Web, and social media to complete the dealer awareness picture.
• Develop and analyze the local SEM/Keywords strategy for the dealer and group, and monitor keyword consumption.
• Check and control the quality of information on Google My Business dealer profiles.
• Coordinate with PR on information and events for local promotion.
• Monitor dealer-organized events and partnerships, managing participation, metrics, and results.

Content

• Follow up on dealer publications across all channels: digital, social media, CRM, showroom, and events.
• Assist dealers in defining their communication strategy aligned with brand priorities.
• Collaborate with national communication to ensure consistency and support in campaigns, including collaborative and top focus campaigns.
• Manage requests for network assets to promote the brand and local needs, sharing assets on Nissan Marketing Platform.
• Oversee dealer marketing investments and additional plans, including pacing, scheduling, and audits.
• Coordinate with PR to amplify content through local press and Nissan channels.
• Ensure dealer communication about the brand aligns with national messaging regarding technology, vehicles, and driving experience.

Lead Generation (Phygital: Physical + Digital)

• Collaborate with CRM to maximize lead sources and generation across different timelines.
• Understand and optimize the lead generation process at local and brand levels.
• Assess lead management maturity and dealer practices.
• Ensure dealer utilization of national agreements and territories, such as AEH, RCPB, and regional sports or event partnerships.

Priorities

• Focus on lead generation and proposal deployment in collaboration with CARE Department.
• Prioritize the Top 15 markets: Madrid, Barcelona, Valencia, Sevilla, Canarias & Baleares, and Basque Country.

Requirements include experience in local media campaigns (digital, OOH), event organization, automotive knowledge (preferable), technical skills in digital and social media, proficiency in Excel and PowerPoint, and a bachelor's or master's degree in Marketing. Native or advanced Spanish language skills are required.