Retail Marketing Manager – Iberia

Havaianas Europe - an Alpargatas Brand; Madrid; Híbrido; EUR 60.000 - 90.000; Jornada completa

Descripción de la vacante

Havaianas Europe - an Alpargatas Brand in Madrid seeks a Retail Marketing Manager Iberia to define and lead the Retail Marketing strategy for Portugal and Spain. You will partner with Brand, Sales and strategic retail partners to shape 360º plans and drive business growth.

This role requires regular travel across Iberia, strong branding mindset, and the ability to visit stores and partners to ensure top execution. The position is hybrid with 3 days per week in Madrid.

Formación

• 8+ years of experience in Retail Marketing or related roles within consumer-facing brands.
• Strong understanding of the Iberian and French retail landscapes, shopper behavior and channels.
• Strategic, commercially driven with ability to balance brand building and growth.
• Excellent communication and negotiation skills; capable of leading multiple projects.

Responsabilidades

• Define and own the annual Retail Marketing strategy for Iberia aligned with brand and commercial objectives.
• Partner with Sales and key accounts to co-create 360º retail marketing plans from sell-in to sell-out.
• Set priorities by store tier/channel and lead marketing investments and resource allocation.
• Maintain field presence, visiting stores and partners across Iberia to monitor execution and experience.
• Lead agencies and partners to deliver best-in-class retail solutions on time.

Conocimientos

Retail Marketing

Brand Marketing

Stakeholder management

Travel readiness

Descripción del empleo

Since its creation in 1962, at Havaianas we are passionate about bringing the vibrant and carefree spirit of Brazil to people all around the world through our iconic flip-flops. As a global brand with a strong presence in Europe, we are dedicated to spreading joy, comfort, and style with every step & committed to strengthening our presence in Europe and connecting with a diverse and aspirational audience.

Purpose of the Role:

As Retail Marketing Manager Iberia, you will define and lead the Retail Marketing strategy for Portugal and Spain.

Partnering closely with Brand, Sales and our key strategic retail partners, you will shape how Havaianas comes to life across the marketplace, defining priorities, investments and activation strategies that strengthen brand desirability and drive business growth.

This role requires a deep understanding of the French retail landscape and shopper behavior, with a strong focus on building relevant brand retail experiences across our channels. Passion for the point of sale and flexibility for regular travel will complement your expertise.

Key Duties and Responsibilities:

• Responsible for developing and owning the annual Retail Marketing strategy for France, that is aligned with brand, consumer moments, GTM and commercial objectives.
• Act as the key Retail Marketing partner for Sales and Iberia’s strategic accounts, influencing decisions and co-creating impactful 360º retail marketing plans throughout the sell-in to sell-out journey to strengthen partnerships, maximize brand impact and drive business growth.
• Define retail marketing priorities by store tier/channel leading retail marketing investments and ensuring efficient allocation of resources.
• Maintain a strong presence in the field, regularly visiting stores and retail partners across Iberia with a particular focus on the Tier cities to assess brand execution, VM standards, consumer experience and competition dynamics.
• Lead agencies, suppliers and external partners to deliver best-in-class retail solutions, ensuring seamless processes and on-time execution across all Retail Marketing initiatives

Requirements:

• 8+ years of experience in Retail Marketing, Brand Marketing or related roles within consumer-facing brands, ideally in the fashion, footwear or lifestyle industry.
• Strong understanding of the French retail landscape, consumer behavior and shopper preferences.
• Strategic and commercially driven, with the ability to balance brand building and business growth.
• Passionate about retail, consumer trends and brand experiences, with a strong branding mindset.
• Demonstrated ability to manage and drive multiple high-pressure projects simultaneously, providing clear prioritization.
• Outgoing and influential, with excellent communication, stakeholder management and negotiation skills.
• Creative, proactive and with a solution-oriented mindset.
• Curious about innovation, AI and emerging technologies that enhance retail execution and consumer engagement.
• Flexibility for regular travelling.
• Fluent in English and Portuguese.

Please note that this is a hybrid position. It is expected to this person to be 3 days/week at the office in Madrid.