Retail Activation Manager

PUIG Deutschland GmbH; Barcelona; Presencial; EUR 35.000 - 55.000; Jornada completa

Descripción de la vacante

An established industry player in the fashion and beauty sector is seeking a dynamic professional to drive retail excellence and brand visibility. In this role, you will translate brand strategies into impactful marketing plans, collaborating closely with various teams to enhance consumer experiences across all retail touchpoints. You will lead initiatives that ensure optimal visibility and differentiation of products while managing budgets effectively. This innovative firm offers a creative and welcoming work culture, providing ample opportunities for personal and professional growth. If you are passionate about retail and eager to make a significant impact, this opportunity is perfect for you.

Servicios

Learning and Development Opportunities

Competitive Compensation Package

Welcoming Work Culture

International Growth Opportunities

Formación

• 3+ years experience in retail activations, ideally in a related category.
• Experience in creating and following omnichannel trade plans.

Responsabilidades

• Lead the definition and implementation of the Retail Experience strategy.
• Optimize BTL investment allocation by customer for maximum ROI.

Conocimientos

Trade Marketing

Retail Activations

Omnichannel Strategy

Negotiation Skills

Budget Management

Consumer Experience

Brand Awareness

Educación

University Degree in Economics

University Degree in Business Administration

University Degree in International Trade

Descripción del empleo

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Puig is a major player in the worldwide fashion and beauty industry. We have a wide portfolio of well-known luxury brands across fashion, fragrance, makeup, skincare, and wellness. Founded more than 100 years ago, Puig is a family-owned company with a long-term commitment to our brands and stakeholders.

The Opportunity

At Puig, we are passionate about delivering an exceptional consumer experience at every retail touchpoint. In this role, you will be responsible for ensuring best-in-class executionalong the entire consumer journey. You will lead the definition and implementation of the Retail Experience strategy — across channels, categories, customers, and brands — both for permanent and temporary visibility, online and offline, to drive conversion and strengthen brand equity, in full alignment with our Marketing and Retail strategies.

What you'll get to do

• Translate the brand strategy into impactful trade marketing plans that drive visibility, brand awareness, and sell-out across channels and customers: ideation, planning, negotiation, and budget ownership.
• Define and implement the Retail Plan to ensure visibility objectives: permanent (SOS), temporary (Promo Pressure), optimal location in-store, and brand differentiation (POD) across key POS.
• Lead the omnichannel strategy for assigned accounts, in close collaboration with E-commerce, Key Account Managers, and Marketing teams.
• Set Retail Excellence standards by door and retailer, aligned with Marketing and Sales, and lead their implementation through strong negotiation and follow-up.
• Identify and activate growth opportunities along the consumer path to purchase, ensuring a consistent and premium retail execution.
• Optimize Below-the-Line (BTL) investment allocation by customer, ensuring efficiency and maximizing ROI of promotional and capex spend in line with Puig’s strategy.

We'd love to meet you if you have

• +3years of previous experience working on permanent and temporary retail activations, ideally within a related category.
• Experience in the creation and follow-up of omnichannel trade plans.
• Hold a University Degree in Economics, Business Administration or International Trade.
• Proficiency in Spanish and English

A few things you'll love about us

• An entrepreneurial, creative and welcoming work culture
• A range of learning and development opportunities
• An international company with plenty of opportunities to grow
• A competitive compensation & benefits package

Puig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.

At Puig, we are continually looking for enthusiastic and committed individuals from a broad range of backgrounds and experiences to join our team. We believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.

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