Retail Activation Manager

Puig; Barcelona; Presencial; EUR 35.000 - 60.000; Jornada completa

Descripción de la vacante

An innovative company is seeking a passionate professional to enhance retail experiences across multiple channels. This role involves translating brand strategies into impactful trade marketing plans, ensuring visibility and brand differentiation at key points of sale. You'll collaborate closely with e-commerce and marketing teams to optimize retail execution and drive growth opportunities along the consumer path. Join a creative and welcoming work culture that offers numerous learning and development opportunities, as well as a competitive compensation and benefits package. If you're ready to make a significant impact in a dynamic environment, this position is for you!

Servicios

Learning and Development Opportunities

Competitive Compensation Package

Creative Work Culture

International Growth Opportunities

Formación

• 3+ years of experience in retail activations.
• Proficiency in Spanish and English.

Responsabilidades

• Translate brand strategy into impactful trade marketing plans.
• Define and implement the Retail Plan for visibility objectives.
• Lead omnichannel strategy in collaboration with various teams.

Conocimientos

Trade Marketing

Retail Strategy

Negotiation

Budget Management

Omnichannel Strategy

Consumer Path Analysis

Educación

University Degree in Economics

University Degree in Business Administration

University Degree in International Trade

Descripción del empleo

The Opportunity

At Puig, we are passionate about delivering an exceptional consumer experience at every retail touchpoint. In this role, you will be responsible for ensuring best-in-class executionalong the entire consumer journey. You will lead the definition and implementation of the Retail Experience strategy — across channels, categories, customers, and brands — both for permanent and temporary visibility, online and offline, to drive conversion and strengthen brand equity, in full alignment with our Marketing and Retail strategies.

What you'll get to do

• Translate the brand strategy into impactful trade marketing plans that drive visibility, brand awareness, and sell-out across channels and customers: ideation, planning, negotiation, and budget ownership.
• Define and implement the Retail Plan to ensure visibility objectives: permanent (SOS), temporary (Promo Pressure), optimal location in-store, and brand differentiation (POD) across key POS.
• Lead the omnichannel strategy for assigned accounts, in close collaboration with E-commerce, Key Account Managers, and Marketing teams.
• Set Retail Excellence standards by door and retailer, aligned with Marketing and Sales, and lead their implementation through strong negotiation and follow-up.
• Identify and activate growth opportunities along the consumer path to purchase, ensuring a consistent and premium retail execution.
• Optimize Below-the-Line (BTL) investment allocation by customer, ensuring efficiency and maximizing ROI of promotional and capex spend in line with Puig’s strategy.

We'd love to meet you if you have

• +3years of previous experience working on permanent and temporary retail activations, ideally within a related category.
• Experience in the creation and follow-up of omnichannel trade plans.
• Hold a University Degree in Economics, Business Administration or International Trade.
• Proficiency in Spanish and English

A few things you'll love about us

• An entrepreneurial, creative and welcoming work culture
• A range of learning and development opportunities
• An international company with plenty of opportunities to grow
• A competitive compensation & benefits package