Retail Activation Manager

PUIG Deutschland GmbH; Barcelona; Presencial; EUR 30.000 - 45.000; Jornada completa

Descripción de la vacante

Join a leading company in the fashion and beauty industry as a Retail Marketing Manager in Barcelona. You will drive visibility and brand awareness through strategic retail activations and omnichannel plans, ensuring exceptional consumer experiences. Ideal candidates have a background in retail marketing, strong negotiation skills, and a passion for brand development.

Servicios

Entrepreneurial work culture

Learning and development opportunities

International growth opportunities

Competitive compensation & benefits package

Formación

• 3 years of experience in retail activations.
• Experience in omnichannel trade plans.
• Proficient in Spanish and English.

Responsabilidades

• Lead definition and implementation of Retail Experience strategy.
• Translate brand strategy into impactful trade marketing plans.
• Identify growth opportunities along the consumer path.

Conocimientos

Retail Activations

Omnichannel Trade Plans

Negotiation

Budget Management

Brand Awareness

Visibility Objectives

Consumer Experience

Educación

University Degree in Economics

University Degree in Business Administration

University Degree in International Trade

Descripción del empleo

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Puig is a major player in the worldwide fashion and beauty industry. We have a wide portfolio of well-known luxury brands across fashion, fragrance, makeup, skincare, and wellness. Founded more than 100 years ago, Puig is a family-owned company with a long-term commitment to our brands and stakeholders.

The Opportunity

At Puig, we are passionate about delivering an exceptional consumer experience at every retail touchpoint. In this role, you will be responsible for ensuring best-in-class execution along the entire consumer journey. You will lead the definition and implementation of the Retail Experience strategy — across channels, categories, customers, and brands — both for permanent and temporary visibility, online and offline, to drive conversion and strengthen brand equity, in full alignment with our Marketing and Retail strategies.

What you'll get to do

• Translate the brand strategy into impactful trade marketing plans that drive visibility, brand awareness, and sell-out across channels and customers : ideation, planning, negotiation, and budget ownership.
• Define and implement the Retail Plan to ensure visibility objectives : permanent (SOS), temporary (Promo Pressure), optimal location in-store, and brand differentiation (POD) across key POS.
• Lead the omnichannel strategy for assigned accounts, in close collaboration with E-commerce, Key Account Managers, and Marketing teams.
• Set Retail Excellence standards by door and retailer, aligned with Marketing and Sales, and lead their implementation through strong negotiation and follow-up.
• Identify and activate growth opportunities along the consumer path to purchase, ensuring a consistent and premium retail execution.
• Optimize Below-the-Line (BTL) investment allocation by customer, ensuring efficiency and maximizing ROI of promotional and capex spend in line with Puig’s strategy.

We'd love to meet you if you have

• 3years of previous experience working on permanent and temporary retail activations, ideally within a related category.
• Experience in the creation and follow-up of omnichannel trade plans.
• Hold a University Degree in Economics, Business Administration or International Trade.
• Proficiency in Spanish and English

A few things you'll love about us

• An entrepreneurial, creative and welcoming work culture
• A range of learning and development opportunities
• An international company with plenty of opportunities to grow
• A competitive compensation & benefits package

Puig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.

At Puig, we are continually looking for enthusiastic and committed individuals from a broad range of backgrounds and experiences to join our team. We believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.

Puig 2024. This information is privileged, confidential and contains private information. Any reading, retention, distribution or copying of this communication by any person other than its intended recipient is prohibited.

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