Reserve Brands Ambassador

Diageo; Comunidad Valenciana; Presencial; EUR 30.000 - 50.000; A tiempo parcial

Descripción de la vacante

An established industry player seeks a dynamic individual to drive growth in the premium drinks market. This role involves developing compelling customer plans, enhancing activation performance, and building strong relationships with key influencers. The ideal candidate will have a passion for super premium brands and possess excellent communication skills. Join a diverse and inclusive team that values creativity and social responsibility, and be a part of a company that celebrates life every day, everywhere.

Formación

• Passion for super premium brands and experience in bartending or bar management.
• Ability to build commercial relationships and deliver value for customers.

Responsabilidades

• Responsible for maximizing sustainable profit delivery and market share growth.
• Educate customers on the quality and heritage of the brands.

Conocimientos

Brand and Category Knowledge

Relationship Building

Communication Skills

Storytelling

Creative Thinking

Social Responsibility

English Proficiency

Greek Proficiency

Descripción del empleo

Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray, and Guinness. Our purpose – Celebrating life, every day, everywhere – has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value.

About the role

In this role, you'll be responsible for compelling Reserve customer plans that maximize sustainable profit delivery and market share growth, as well as the brilliant activation and execution of our growth drivers.

Moreover, you'll be:

1. Educating our customers and PR contacts on the quality, provenance, and heritage of our brands in a manner that makes them feel special.
2. Continuously improving our activation performance by identifying key areas of focus, assessing alternatives, and taking action to course correct where vital.
3. A business consultant to the DIAGEO commercial (Reserve and on-trade channels) and customer marketing teams, identifying, recommending, and evaluating drivers for growth which ensure fit for purpose BTL materials.
4. Developing deep and profitable knowledge among key trade influencers (wine shop owners, bar and restaurant managers, trade journalists, etc.).
5. The personification of the brand in the market: attitude, appearance, and personality.
6. Having your finger on the pulse of what is happening on the ground – being the “face” of luxury in their environment and having brilliant relationships with key influencers in the industry.

About you

1. Passion for super premium brands, our customers, and our consumers.
2. Brand and Category Knowledge across Spirits and TBA with experience in process, ingredients, provenance, and trends. Bartending or bar management experience is a plus.
3. Experience in building commercial relationships with customers to deliver value for the customer and Diageo; be a storyteller.
4. Creative and inspiring approach; a strong, engaging, and influential communicator.
5. Able to demonstrate excellent relationship building and influencing skills, encouraging dedication, and crafting collaborative relationships internally and externally.
6. Be a socially responsible ambassador for Diageo externally.
7. English and Greek proficiency is crucial.

Working with us

Flexibility

This is key to success in our business and many of our staff work flexibly in many different ways, including part-time and compressed hours. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality, or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose, and standards set the conditions for us to respect the outstanding contribution each person brings.