[Remote] Content Strategist (Marketing)

We are Semrush, a global IT company developing our own product—a platform for digital marketers. New stars are born here, so don’t miss your chance.

This is our Content Development Strategist role for idea generators, planning geniuses, and natural-born analysts.

Tasks in the role

1. Own and supervise content brief creation: Oversee the development of content briefs for the Semrush blog (and other pages on the Semrush site), ensuring each brief aligns with our content strategy, matches our brand’s voice, and addresses search intent to drive relevant organic search traffic. Conduct deep research on industry trends, competitor content, and user search intent.
2. Focus on information gain and originality: Act as our “information gain” specialist, making sure every brief and article has a unique perspective and demonstrates real expertise. You’ll enforce alignment with Google’s helpful content guidelines, ensuring our pieces stand out from the crowd. You may also conduct original research or other originality initiatives to elevate our content.
3. Research and align content with ICPs: Ensure our content strategy is aligned with the needs, challenges, and interests of our ideal customer profiles (ICPs). This includes researching audience pain points, identifying content gaps, and refining our briefs to better serve our target users.
4. Collaborate with SEO and content teams: You’ll coordinate with multiple stakeholders to ensure that both SEO needs and creative standards are met.
5. Content editing and quality assurance: When needed, review and edit content drafts to identify structural improvements, SEO opportunities, and additional areas to add unique insights. If you have editing experience, you’ll apply it here; if not, you’ll collaborate closely with our editing team.
6. Identify growth opportunities: Proactively spot ways to improve our overall SEO and content approach—whether that’s capturing incremental traffic or creating new content processes that reduce costs and improve quality.
7. Embrace AI and innovation: Use AI tools where possible to speed up research, enhance quality, or support writers and editors. Stay curious about new technologies, best practices, and trends in content marketing and SEO.