Regional Marketing Manager - EMEA

Busbud; Madrid; Presencial; EUR 40.000 - 80.000; Jornada completa

Descripción de la vacante

An established industry player seeks a Regional Marketing Manager to drive brand growth across EMEA. This exciting role involves developing strategic marketing initiatives, managing field marketing activities, and collaborating with sales teams to create impactful materials. The ideal candidate will possess a strong understanding of brand management and project management skills, with a data-driven mindset to analyze marketing performance. Join a dynamic team that values creativity and innovation, where your contributions will significantly impact brand visibility and business success in a diverse market.

Formación

• 3-5 years of experience in marketing with a regional focus.
• Strong understanding of brand management principles and marketing fundamentals.

Responsabilidades

• Develop and implement regional marketing plans aligned with brand strategy.
• Coordinate field marketing activities including webinars and events.

Conocimientos

Brand Management

Project Management

Communication Skills

Data Analysis

Event Planning

Educación

Bachelor's degree in Marketing

Bachelor's degree in Business

Bachelor's degree in Communications

Herramientas

Marketing Automation Tools

CRM Systems

Digital Marketing Platforms

Descripción del empleo

Regional Marketing Manager - EMEA (Field & Brand Marketing) Job Overview

In collaboration with Commercial leadership, the Regional Marketing Manager - EMEA is responsible for developing and executing strategic marketing initiatives that strengthen brand awareness and drive business growth within assigned regions. This role bridges the gap between corporate brand strategy and local market implementation, ensuring consistent messaging while adapting to regional needs and opportunities.

Key Responsibilities

Develop and implement regional marketing plans aligned with overall brand strategy and business objectives

Coordinate and execute field marketing activities including webinars, events, trade shows, local promotional campaigns, regional brand partnerships and public relations approaches, to include any management of 3rd party PR firms

Collaborate with sales teams to create targeted marketing materials that address regional customer needs

Build and manage relationships with local partners, vendors, influencers, media outlets and key stakeholders to maximize brand exposure

Research market opportunities & gaps, and identify ways to amplify our brand in the region

Monitor regional market trends and competitor activities to identify opportunities and threats

Maintain brand consistency across all regional marketing materials and touchpoints

Manage regional marketing budgets effectively and report on spending

In collaboration with Corporate Marketing, advise on SEM for key Operators and campaigns

In collaboration with eCommerce Product stakeholders develop and manage marketing activities to increase revenue and tickets through the Group’s eCommerce products

Deliver data-driven recommendations to the regional teams, helping optimize future marketing initiatives and ensure alignment with business goals

Qualifications

Bachelor's degree in Marketing, Business, Communications, or related field

3-5 years of experience in marketing, preferably with regional or field marketing focus

Strong understanding of brand management principles and marketing fundamentals

Excellent project management skills with the ability to manage multiple initiatives simultaneously

Strong communication and presentation skills, both written and verbal

Data-driven mindset with experience analyzing marketing performance metrics

Knowledge of marketing automation tools, CRM systems, and digital marketing platforms

Willingness to travel within the assigned region

Deep understanding of brand partnerships

Preferred Skills

Experience with event planning and execution

Knowledge of digital marketing tactics including social media, email, and content marketing

Understanding of sales enablement principles and practices

Experience working with cross-functional teams in a matrix organization

Initiatives driver - bringing new and creative ideas to the table

Success Factors

Ability to balance corporate brand guidelines with regional market needs

Self-motivated with strong organizational skills and attention to detail

Creative problem-solver who can adapt quickly to changing market conditions

Strong interpersonal skills with ability to build relationships with diverse stakeholders

Results-oriented with focus on measurable business outcomes

Deep understanding of our product offerings and how they work

Keen understanding of the Region they are supporting to include demographics, travel high seasons, communication channels, overall culture and passenger and travel operator priorities and buying behaviors