Regional Manager, EMEA - Member Sales

Wi-Fi Alliance; España; On-site; EUR 100,000 - 140,000; Full time

Job summary

Wi‑Fi Alliance seeks a Regional Manager, EMEA – Member Sales to lead the membership sales strategy across Europe, the Middle East and Africa. You will manage relationships with existing and prospective members, drive renewal and expansion, and translate market opportunities into measurable growth.

The role reports to the Regional Director and collaborates with Marketing, Product Management, Technology, and Support teams.

Qualifications

• 10+ years of progressive experience in account management and/or customer success, including regional growth responsibility.
• Demonstrated success owning sales targets, managing a pipeline, closing new business, and retaining/expanding accounts.
• Experience selling memberships, subscriptions, certification services, or other value-based offerings preferred.
• Strong knowledge of Wi‑Fi, connectivity, networking, or adjacent technology ecosystems.
• Significant knowledge of the European telecommunications sector, ideally with broader EMEA exposure.
• Understanding of mobile, fixed, fiber, FWA and converged operator environments.
• Experience with manufacturers active in the Wi‑Fi ecosystem, including CPE, gateways, chipsets, devices or managed platforms.
• Prior experience with industry associations, tech alliances, or standards organizations preferred.

Responsibilities

• Execute regional membership sales plan and pipeline within Europe, the Middle East, and Africa.
• Build and maintain executive-level relationships with existing and prospective members.
• Lead membership renewal, retention, and opportunity expansion efforts.
• Present business cases tailored to customer priorities to win new memberships.
• Own onboarding and ongoing engagement to realize value quickly for new members.
• Maintain accurate CRM records of opportunities, stages, next steps, and forecasts.
• Provide regular reporting on membership sales, revenue performance, renewals, and pipeline health.

Skills

Stakeholder engagement

Forecasting

Negotiation

Business value

Cross-functional collaboration

English fluency

Travel readiness

Wi-Fi knowledge

Membership sales

Telecom domain knowledge

Operator relationships

Wi‑Fi ecosystem experience

Job description

Wi‑Fi Alliance® is the worldwide network of companies that brings you Wi‑Fi®. Our vision is to connect everyone and everything, everywhere.

Behind Wi‑Fi’s worldwide ubiquity and accessibility is Wi‑Fi Alliance – the trusted leader for the Wi‑Fi industry for over 25 years. Among associations, we are widely regarded as the gold standard for identifying market needs and aligning our work to deliver on those opportunities. Wi‑Fi Alliance eliminates barriers around technology adoption that would otherwise limit the potential of Wi‑Fi, setting a benchmark for Wi‑Fi excellence that users, industries, and governments trust.

Our organization has proven its ability to accelerate adoption and time to market for Wi‑Fi technologies. Wi‑Fi Alliance offers a collaborative environment where our members actively identify emerging requirements and work together to bring technologies and solutions rapidly to market. Wi‑Fi Alliance is the forum where industry problems are solved, and where challenges are anticipated and solutions are identified before issues ever reach Wi‑Fi devices. Wi‑Fi Alliance removes obstacles to success, allowing our members to leverage our proven processes and focus their attention on technology innovation. In all we do, we are deeply invested in the long‑term success of Wi‑Fi and our members.

Wi‑Fi Alliance work includes the development of Wi‑Fi technologies, requirements, and programs that promote a robust global Wi‑Fi ecosystem. We are strong advocates in preserving unlicensed spectrum for Wi‑Fi and are active in industry thought leadership and global marketing.

Role Summary

The Regional Manager, EMEA – Member Sales serves as the member sales leader across Europe, the Middle East and Africa, responsible for managing and developing relationships with existing and prospective Wi‑Fi Alliance members. This role leads the regional membership sales plan and pipeline, builds and maintains executive‑level relationships, and translates market opportunities into measurable membership and revenue growth.

He/she will focus on strengthening engagement by maintaining regular contact with existing members, highlighting the value of membership and coordinating appropriate support in support of these activities.

The ideal candidate will be equally comfortable closing new membership opportunities, deepening relationships with existing members, and building longer‑term initiatives that expand Wi‑Fi Alliance’s relevance and drive adoption of Wi‑Fi CERTIFIED® programs.

The Regional Manager reports to the Regional Director, EMEA and works closely with Marketing, Product Management, Technology, and Support teams.

Key Responsibilities

Regional Strategy & Commercial Leadership

• Utilize regional market intelligence, competitive developments, and member feedback to execute the regional action plan for new member acquisition, membership renewal revenue, retention, and account expansion.
• Prioritize markets, industry segments, and target accounts based on growth potential, member needs, and fit.
• Own the full membership sales cycle, from prospect identification and qualification through executive engagement, value proposition development, negotiation within approved terms, and closing.
• Build and maintain a qualified pipeline of prospective members across established and emerging Wi‑Fi market segments.
• Execute account plans for priority prospects and existing members to expand opportunities, deepen participation, and expand adoption of relevant programs and services.
• Lead commercial renewal and retention efforts in coordination with member support teams, identifying risks early, and developing plans to strengthen member value.
• Present a compelling business case for membership tailored to each company’s commercial, technical, and strategic priorities.
• Lead onboarding and ongoing engagement for new members, ensuring they realize value quickly and build lasting relationships with Wi‑Fi Alliance.

Certification Adoption & Cross-Functional Execution

• Work with Marketing and Product Management to communicate the business value of Wi‑Fi CERTIFIED and increase member adoption of relevant programs.
• Provide structured market feedback to inform program priorities, value propositions, and go‑to‑market plans to overcome commercial barriers to participation and certifications adoption.
• Partner with Marketing on targeted campaigns, events, and account outreach that generate qualified opportunities and support conversion.
• Maintain accurate account records, opportunity stages, next steps, and forecasts in the organization’s CRM system.
• Provide regular reporting on membership sales, revenue performance, renewals, retention risks, and pipeline health.

Experience & Qualifications

• 10+ years of progressive experience in account management and/or customer success, including responsibility for regional growth.
• Demonstrated success owning sales targets, managing a pipeline, closing new business, and retaining and expanding accounts.
• Experience selling memberships, subscriptions, certification services, or other value‑based offerings preferred.
• Strong knowledge of Wi‑Fi, connectivity, networking, or adjacent technology ecosystems.
• Significant knowledge of the European telecommunications sector, ideally with broader EMEA exposure. Candidates with established relationships among Operators in the region is strongly preferred.
• Understanding of mobile, fixed, fiber, FWA and converged operator environments.
• Experience with manufacturers active in the Wi‑Fi ecosystem—including CPE, gateways, chipsets, connected devices or managed Wi‑Fi platforms—would be a strong advantage.
• Prior experience with industry associations, technology alliances, or standards organizations preferred.

Skills & Attributes

• Ability to engage credibly with senior stakeholders from telecom operators and technology companies.
• Disciplined approach to account planning (relationship management), opportunity qualification, forecasting, and follow‑through.
• Skilled negotiator who builds durable relationships across cultures and geographies.
• Ability to translate technical capabilities into business value for diverse audiences.
• Comfortable working autonomously while collaborating across functions and regions.
• Professional fluency in English with the ability to communicate clearly verbally and in writing.
• Willingness to travel throughout the EMEA, approximately 25%.

Education

Location

Position to be based in Europe, (location flexible within approved hiring jurisdictions). Proximity to a major international airport is required.

No relocation assistance provided.

Wi‑Fi Alliance® is the worldwide network of companies that brings you Wi‑Fi®. Members of our collaboration forum come together from across the Wi‑Fi ecosystem with the shared vision to connect everyone and everything, everywhere, while providing the best possible user experience. Since 2000, Wi‑Fi Alliance has completed more than 85,000 Wi‑Fi certifications. The Wi‑Fi CERTIFIED™ seal of approval designates products with proven interoperability, backward compatibility, and the highest industry‑standard security protections in place. Today, Wi‑Fi carries more than half of the Internet’s traffic in an ever‑expanding variety of applications. Wi‑Fi Alliance continues to drive the adoption and evolution of Wi‑Fi, which billions of people rely on every day.