Regional Digital Marketing & Communications Lead

Atlas Copco Airpower N.V.; Madrid; Presencial; EUR 52.000 - 76.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Pension plan

Health and life insurance

Product discounts

Seasonal bonuses

Holiday gifts

Flexible working arrangements

Career development programs

Childcare vouchers

Descripción de la vacante

Atlas Copco Airpower N.V. in Madrid is seeking a Regional Digital Marketing & Communication Manager to lead the strategy and execution of digital marketing initiatives across Power Technique South Europe.

You will guide a team to deliver impactful campaigns, align with corporate objectives, and drive regional growth. You will manage CRM campaigns, analyze results, and collaborate with sales and marketing teams, shaping content across websites, social media, email, and ads while maintaining

Formación

• Bachelor's or master's degree in marketing, Communications, Digital Media, or related field.
• 5–7 years of experience in digital marketing and communications, preferably in a multinational or industrial setting.
• Proficiency in tools such as Google Analytics, Adobe Creative Suite, CMS platforms, and CRM systems as C4C.
• Strong project management, analytical, and interpersonal skills.
• Multilingual capabilities (Spanish, English, Italian, Portuguese) are a plus

Responsabilidades

• Develop and implement annual digital marketing and communication strategies.
• Implementation of full potential in C4C
• Act as an interface between the division, the sales and marketing/communication teams, providing feedback on product information, changing customer needs and market trends.
• Define and monitor KPIs to evaluate campaign effectiveness and propose corrective actions.
• Manage and optimize content across websites, social media, email, and digital advertising platforms.
• Establishing strong communication with our customers through organizing customer events, e-mail, product pages, success stories and social media about our new products, their usage and pricing updates
• Establishing synergies between sales and marketing team to enhance and maximize the return of your marketing and full potential activities
• Maintain and update product databases and digital catalogs.
• Conduct competitive benchmarking and market analysis to inform strategy.
• Align strategic marketing goals of the region with BLMs and his team
• Launch and manage CRM campaigns, analyze results, and share insights with stakeholders
• Lead, coach, train and effectively manage his team to achieve marketing goal

Conocimientos

5–7 years in digital marketing

Multilingual capabilities (Spanish,英语,

Multilingual capabilities (Spanish, 英语

Educación

Bachelor's or master's degree in marketing, Communications, Digital Media, or related field

Herramientas

Google Analytics

Adobe Creative Suite

CMS platforms

CRM systems (C4C)

Descripción del empleo

Atlas Copco Airpower N.V. in Madrid is seeking a Regional Digital Marketing & Communication Manager to lead the strategy and execution of digital marketing initiatives across Power Technique South Europe.

You will guide a team to deliver impactful campaigns, align with corporate objectives, and drive regional growth. You will manage CRM campaigns, analyze results, and collaborate with sales and marketing teams, shaping content across websites, social media, email, and ads while maintaining