Regional Account Based Engagement (ABX) Program Manager - EMEA (Based in London or Paris or Bar[...]

CyberArk; País Vasco; Presencial; EUR 50.000 - 90.000; Jornada completa

Descripción de la vacante

An established industry player is seeking a Regional Account Based Engagement Program Manager for EMEA. In this pivotal role, you will spearhead the regional ABX strategy, collaborating closely with marketing and sales teams to optimize pipeline growth. Your expertise in B2B marketing, particularly in Account Based and Field Marketing, will be crucial as you drive targeted programs and engage key stakeholders. This role offers a unique opportunity to influence marketing strategies across diverse regions while fostering a collaborative and innovative environment. Join a forward-thinking company committed to diversity and inclusion, where your contributions will help shape the future of identity security.

Formación

• 5+ years in B2B/SaaS/Cloud/Cybersecurity marketing.
• Experience with Account Based Marketing and Field Marketing.

Responsabilidades

• Drive the Regional ABX program using targeted marketing.
• Ensure smooth lead handoffs and operationalize processes.

Conocimientos

Account Based Marketing

Field Marketing

Customer Marketing

Lead Management

Marketing Automation Tools

B2B Marketing

SaaS Marketing

Cybersecurity Marketing

Herramientas

Marketo

6Sense

Salesforce (SFDC)

Tableau

Descripción del empleo

Regional Account Based Engagement (ABX) Program Manager - EMEA (Based in London or Paris or Barcelona or Amsterdam or Dusseldorf)

Company Description

About CyberArk :

CyberArk (NASDAQ : CYBR), is the global leader in Identity Security. Centered on privileged access management, CyberArk provides the most comprehensive security offering for any identity – human or machine – across business applications, distributed workforces, hybrid cloud workloads and throughout the DevOps lifecycle. The world’s leading organizations trust CyberArk to help secure their most critical assets. To learn more about CyberArk, visit our CyberArk blogs or follow us on Twitter, LinkedIn or Facebook.

Job Description

CyberArk is looking for an Account Based Engagement (ABX) Program Manager in EMEA to join our growing Field Marketing Organization. In this role, you will plan and drive the regional ABX strategy, activating the connected marketing and sales field motions to accelerate the pipeline, working closely with the regional marketing, global marketing & marketing operations teams and across the key stakeholders of sales, sales development reps, and channel partners. This role will collaborate across the various functions to drive CyberArk’s pipeline across new logos and cross-sell with targeted and account-based programs.

Responsibilities :

• Drive the Regional ABX program using the relevant marketing mix for Target Account Lists across the respective region, by segments and focus verticals.
• Ensure frictionless flow and handoffs for Marketing generated Leads within target accounts in the region, for example, post-execution of Tier 1 events.
• Operationalize Lead to Pipeline process playbooks in the region across SDR, Sales, and Channel, partnering with marketing and revenue operations teams.
• Support regional SDR to ensure timely follow up and orchestrate across field GTM roles.
• Evangelize marketing intelligence tools for engaged contacts within the region and develop intentional ABX journeys.
• Drive quarterly optimization of the regional ABX Plan and share insights on what’s working / not working across regional & global leadership.
• Partner with Regional Marketing leader to activate cross-functional stakeholders in the field. Support Regional Marketing Managers (RMM) in key account engagement across various marketing programs (e.g., Customer Meetings scheduling & onsite management at Tier 1 events).
• Act as the owner of New Logo Regional Must Win programs across segments and sub-regions.
• Drive cohesive business interlock between Customer Marketing and Must Win program to turn great New Logo wins into Evidence.
• Support high-touch engagement plans for CISOs / CIOs across sub-regions, in partnership with the global C-level program and RMMs.

Qualifications :

• 5+ years of experience in B2B / SaaS / Cloud / Cybersecurity marketing, preferably experienced in Account Based Marketing, Field Marketing, or Customer Marketing.
• Proven track record in planning and executing Account-based, targeted marketing programs to generate demand and pipeline.
• Experienced in marketing intelligence, automation tools, lead management systems and tools (e.g. Marketo, 6Sense, SFDC, Tableau).
• Ability to prioritize and manage multiple programs simultaneously.
• Proficiency in English, another European Language is an advantage.

Additional Information

We are proud to foster a diverse and inclusive workplace, where every individual's unique background, perspective, and contribution is celebrated. We believe that by embracing diversity, we drive innovation and create a stronger, more united team. Inclusion is at the heart of who we are and how we succeed. All qualified applicants will receive consideration for employment without regard to race, colour, age, religion, sex, sexual orientation, gender identity, or disability. Upon conditional offer of employment, candidates are required to complete a comprehensive background check as per our internal policy.

CyberArk is an equal opportunities employer. If you would like any special arrangements made for your interview, please inform the EMEA Talent Acquisition team upon your application so that we may take steps to accommodate your needs.