Reference Manager (M / F / D) Storytelling / Content Creation

ALEX & GROSS GmbH; Madrid; Presencial; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A strategic consulting firm is seeking a Regional Solution Reference Manager with a focus on SAP HCM to manage the EMEA reference strategy and engage with regional stakeholders. The role involves developing compelling customer content and supporting recruitment efforts tailored to strategic priorities. Candidates should have experience in B2B communications and strong stakeholder management skills, along with excellent English proficiency. This role offers personal and professional growth opportunities in a dynamic work environment.

Servicios

Opportunities for personal and professional growth

Prime location near the park and ocean

Creative, dynamic work environment

Charming restaurants nearby

Formación

• Proven experience in B2B communications, customer marketing, or storytelling ideally within the tech or SaaS industry.
• Experience working with customers and stakeholders to uncover insights and create impactful reference content.
• Proven success operating in a global, virtual, cross-functional environment.

Responsabilidades

• Guide and support customer reference recruitment efforts in coordination with internal teams.
• Develop compelling HCM customer content aligned with HCM growth priorities.
• Collaborate with the global HCM solution lead to stay aligned on global priorities.

Conocimientos

B2B communications

Customer marketing

Storytelling

Stakeholder management

Excellent verbal and written communication in English (C1)

Descripción del empleo

WE CREATE MORE SALES

is not just our claim, but our passion. Every day, more than 300 employees from the areas of consulting, online marketing, IT and telesales work to create 360° communication for customers that successfully combines sales and marketing.Become part of this unbeatable team and celebrate national and international sales successes with us and our customers such as SAP, IBM, and Telekom. To strengthen our team which is located at the SAP hub on the seaside of Barcelona, we are looking for a

Regional Solution Reference Manager (m / f / d)

with focus on

SAP HCM.

The Customer Reference Team engages SAP customers to share their experiences and inspire others. As SAP shifts to the cloud, the team adapts its approach to scale customer references across the entire lifecycle.

What you can look forward toOpportunities for personal and professional growthPrime location, with a park and the ocean just moments awayA creative, dynamic work environment that fosters innovationCharming restaurants nearby, perfect for relaxing breaksAn inclusive, friendly team that makes you feel welcome

What your future business day could look likeThe HCM Regional Solution Lead owns the EMEA reference strategy and serves as theprimary point of contact for regional HCM stakeholders. They develop targeted customer content, support reference recruitment based on regional priorities, and ensure impactful customer engagement at key events.

Guide and support customer reference recruitment

efforts in coordination with internal teams, based on strategic regional priorities and requirements.Develop compelling HCM customer content

aligned with HCM growth priorities.Amplify and activate customer content

across SAP’s global and regional channels – including IDPs (Integrated Demand Programs), SAP.Com, social media, events, executive communications, and external PR.Recruit customer speakers

for key SAP events, analyst engagements, and media opportunities.Maintain and evolve the

regional HCM reference plan, including visibility into current coverage by segment, industry, and solution sub-area.Collaborate with the

global HCM solution lead

to stay aligned on global priorities from SAP SuccessFactors stakeholders (i.E., product marketing, communications, and analyst relations).Track and share reference metrics, coverage, and activities with regional stakeholders to ensure alignment and transparency.

Your profileProven experience in

B2B communications, customer marketing, or storytelling

ideally within the tech or SaaS industry.Strong written and verbal communication skills, with the ability to shape clear, compelling narratives tailored to business audiences.Experience working with customers and stakeholders to uncover insights and create impactful reference content or speaker moments.Strong stakeholder management skills

comfortable navigating across marketing, sales, communications, and executive teams.Experience supporting analyst and / or media engagements and recruiting customer speakers for high-visibility opportunities is a strong plus.Ability to analyze gaps and align reference strategies to business needs.Proven success operating in a

global, virtual, cross-functional

environment.Excellent verbal and written communication skills in

English (C1)

How to apply?Our recruiting team looks forward to receiving your application (resume / CV is sufficient) via our online form. A cover letter is not required.

Equal opportunities for all :

We welcome applications from people who are as diverse as we are - regardless of age, disability, ethnic origin and nationality, gender, religion, sexual orientation or social background.

If you have further questions regarding this role, feel free to contact our Recruiting-Team via

We are looking forward to meeting you!

ALEX & GROSS GmbHCarrer de Josep Pla 2Building 3, 1 – B08019 BarcelonaSpain