QV-514 Lead Marketing Data Analyst

Treatwell; Vigo; A distancia; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A leading beauty technology platform is seeking a Senior Marketing Data Analyst to define marketing analytics processes and build actionable insights for various projects. Strong data skills, particularly in SQL, Looker, and data visualization are essential. The role offers 100% remote work with flexible hours, 28 days holiday, and growth funds for professional development.

Servicios

28 days holiday plus bank holidays

Monthly 40 EUR Treatwell vouchers

Growth funds for professional development

Discounted gym memberships

100% remote work with flexible hours

Annual retreat to a sunny European destination

All necessary tools/devices provided

Formación

• Strong quantitative, analytical, and problem-solving skills.
• Expertise in writing and executing SQL queries for data extraction.
• Proficiency in data visualization and strong storytelling skills.
• Experience in defining KPIs and translating business requirements for teams.
• Ability to communicate cause and effect regarding performance changes.

Responsabilidades

• Defining metrics and KPIs for Marketing, working closely with Analytics team.
• Collaborating across Marketing to gather measurement requirements.
• Building reports and dashboards on marketing performance using Looker.
• Measuring and modeling marketing activities for actionable insights.
• Identifying key audiences and ensuring segmentation models align with strategy.

Herramientas

SQL

Looker

Google Marketing Platform

Facebook Business Suite

Salesforce

Braze CRMs

Descripción del empleo

Senior Marketing Data Analyst

Improving efficiency and setting the foundations for the mid-term pillar of growth, the Digital Marketing Analyst is an integral part of the MarTech Department at Treatwell.

In this role, we expect you to define the foundation of the marketing analytics process. You should develop a plan to address all marketing analytics needs of the company from a mid-term perspective. Analyzing and presenting large amounts of data to discover and solve complex business problems, you will build metrics and business cases around key performance levers to drive optimization and increase conversion.

• Responsibilities include:
• Defining and structuring metrics and KPIs for Marketing, working closely with our Analytics Engineering team to build a robust marketing data source.
• Proactively collaborating across Marketing to gather measurement requirements and business questions, providing analysis, recommendations, and insights in return.
• Building and maintaining reports and dashboards on marketing activities and overall B2C and B2B business performance using our BI tool (Looker), integrating multiple data sources for self-service access by the Marketing team.
• Measuring and modeling marketing activities to provide actionable insights for future planning, including attribution modeling and campaign performance analysis.
• Identifying key audiences for marketing activities and targeting, ensuring high-quality segmentation models aligned with marketing strategy.

About you:

• Strong quantitative, analytical, and problem-solving skills.
• Expertise in writing and executing SQL queries for data extraction and analysis.
• Proficiency in data visualization with strong storytelling skills.
• Experience in defining KPIs, gathering business requirements, and translating them into technical specifications for data engineering teams.
• Ability to determine cause and effect regarding performance changes and communicate solutions effectively, especially for digital marketing campaigns.
• Experience exploring customer and market insights, predicting LTV, segmenting audiences, and A/B testing marketing campaigns.
• Experience with data visualization tools, preferably Looker.
• Understanding of statistical analysis methods such as regression, clustering, and predictive modeling.
• Experience working with digital advertising platforms like Google Marketing Platform, Facebook Business Suite, DSPs, Salesforce, and Braze CRMs.
• A self-starter capable of working autonomously within distributed teams.
• Motivated by working in a fast-paced, evolving environment, supporting various projects and goals.
• Strong stakeholder management skills.
• Exposure to the online beauty industry is a plus.

About Treatwell:

Hi, we’re Treatwell. Nice to meet you.

We’re a team of over 800 passionate and talented people across Europe, providing industry-leading salon management software connected to Europe’s top bookings platform. We work with over 50,000 salon partners across 13 countries, processing more than 8 million bookings monthly. We’re on an exciting journey to revolutionize the hair and beauty community digitally.

If this excites you,

we might just have the role for you.

• 28 days holiday plus bank holidays
• Monthly 40 EUR Treatwell vouchers
• Growth funds for professional development
• Discounted gym memberships
• 100% remote work with flexible hours
• Annual retreat to a sunny European destination
• All necessary tools/devices provided

Equal Opportunities

El anuncio original lo puedes encontrar en Kit Empleo :

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