QV-514 Lead Marketing Data Analyst

Treatwell; Málaga; Presencial; EUR 45.000 - 65.000; Jornada completa

Descripción de la vacante

A leading tech company in beauty is looking for a Senior Marketing Data Analyst in Málaga to drive insights through data analysis and improve marketing strategies. The ideal candidate will have strong analytical skills, proficiency in SQL, and expertise in data visualization. Enjoy flexible hours and 100% remote work among other exciting perks.

Servicios

28 days of holiday plus bank holidays

Monthly €40 Treatwell vouchers

Growth funds for personal and professional development

Discounted gym memberships

Annual Treatwell retreat

All necessary tools and devices provided

Formación

• Experience exploring customer and market insights.
• Self-starter capable of working autonomously.
• Enjoys fast-paced environments.

Responsabilidades

• Define and structure marketing metrics and KPIs.
• Collaborate across Marketing for business questions.
• Build reports and dashboards for performance measurement.
• Model marketing activities for actionable insights.
• Identify key audiences for marketing targeting.

Conocimientos

Strong quantitative, analytical, and problem-solving skills

Expertise in writing and executing SQL queries

Proficiency in data visualization and storytelling

Experience in defining KPIs

Ability to analyze digital marketing performance

Experience with Looker

Understanding of statistical analysis methods

Strong stakeholder management skills

Herramientas

Google Marketing Platform

Facebook Business Suite

Salesforce

Braze CRM

Descripción del empleo

Senior Marketing Data Analyst

Improving efficiency and setting the foundations for the mid-term pillar of growth, the Digital Marketing Analyst is an integral part of the MarTech Department at Treatwell.

This role involves defining the foundation of the marketing analytics process and developing a mid-term plan to address all marketing analytics needs of the company. You will analyze and present large data sets to discover and solve complex business problems, build metrics, and develop business cases around key performance levers to drive optimization and increase conversion.

Responsibilities

• Define and structure metrics and KPIs for Marketing, working closely with our Analytics Engineering team to build a robust Marketing data source.
• Proactively collaborate across Marketing to gather measurement requirements and business questions, providing analysis, recommendations, and insights in return.
• Build and maintain reports and dashboards on Marketing activities and overall B2C and B2B business performance using our BI tool (Looker), integrating multiple data sources for self-service use by the Marketing team.
• Measure and model marketing activities to provide actionable insights for future planning, including attribution modeling and campaign performance analysis.
• Identify key audiences for marketing activities and targeting, ensuring high-standard segmentation models aligned with marketing strategy.

About You

• Strong quantitative, analytical, and problem-solving skills.
• Expertise in writing and executing SQL queries for data extraction and analysis.
• Proficiency in data visualization and storytelling.
• Experience in defining KPIs, gathering business requirements, and translating them into technical specifications for data engineering teams.
• Ability to determine cause and effect for performance changes and communicate solutions effectively, especially regarding digital marketing campaigns.
• Experience exploring customer and market insights, predicting LTV, segmenting audiences, and A/B testing marketing campaigns.
• Experience with data visualization tools, preferably Looker.
• Understanding of statistical analysis methods such as regression, clustering, and predictive modeling.
• Experience working with digital advertising platforms like Google Marketing Platform, Facebook Business Suite, DSPs, Salesforce, and Braze CRM.
• A self-starter capable of working autonomously within distributed teams.
• Enjoys working in a fast-paced, evolving environment and supporting diverse projects and goals.
• Strong stakeholder management skills.
• Exposure to the online beauty industry is a plus.

About Treatwell

Hi, we’re Treatwell. Nice to meet you.

We’re a team of 800+ passionate and talented people across Europe. We provide industry-leading salon management software connected to Europe’s top bookings platform, working with over 50,000 salon partners across 13 countries, processing over 8 million bookings monthly. We’re on an exciting journey to revolutionize the hair and beauty community digitally.

If this excites you,

we might just have the role for you.

What We Offer

• 28 days of holiday plus bank holidays
• Monthly €40 Treatwell vouchers
• Growth funds for personal and professional development
• Discounted gym memberships
• 100% remote work with flexible hours
• Annual Treatwell retreat to a sunny European destination
• All necessary tools and devices provided, including laptop, monitor, etc.

Equal Opportunities

This job posting is active and available.