QE-165 Growth Marketing - LegalTech AIC)

Legálitas; Madrid; Presencial; EUR 30.000 - 60.000; Jornada completa

Descripción de la vacante

An innovative AI-driven startup is seeking a dynamic marketing leader to shape and execute strategies for user acquisition and retention. This role offers the opportunity to launch and grow a cutting-edge legal tech solution, leveraging your expertise in performance marketing across multiple channels. Join a forward-thinking company where your contributions will directly impact the growth of a transformative platform. With a hybrid work model, you will enjoy the flexibility of working from home while playing a key role in a tech startup with high potential. This is your chance to be at the forefront of innovation in legal assistance.

Servicios

Flexible Work Hours

Remote Work Options

Innovative Work Environment

Professional Development Opportunities

Formación

• 3+ years in growth marketing roles, especially in digital products.
• Proficiency in data analysis and funnel optimization.

Responsabilidades

• Develop and execute marketing strategies for user acquisition.
• Optimize conversion funnels and run A/B tests.
• Manage multi-channel campaigns and analyze performance metrics.

Conocimientos

Marketing

Data Analysis

Funnel Optimization

SEO

SEM

Social Media Marketing

Email Marketing

ASO

Performance Marketing

Customer Segmentation

Educación

Degree in Marketing

Degree in Business

Herramientas

Google Analytics

Meta Ads Manager

CRM Systems

Descripción del empleo

About Us

We are a newly launched AI-driven startup backed by Legalitas, a trusted leader with over 25 years of expertise in the legal sector. Our mission is to make legal assistance simple, accessible, and affordable through cutting-edge technology. We operate in a consumer-first model, redefining how individuals access legal services through AI-powered, digital-first solutions—no calls, no paperwork, just fast, reliable legal support.

We are looking for outliers—people who think differently and embrace challenges! Are you an experienced marketing leader ready to thrive in a dynamic, fast-paced, and innovative environment?

Do you want to join a startup with a bold vision and the support of a market leader, where your contributions will make a real impact? If this sounds like you, keep reading—this could be your opportunity.

With Legalitas' support and credibility, we are building a cutting-edge platform to revolutionize how legal assistance is delivered and empower users through AI-driven solutions.

What will you be doing?

1. Develop and execute marketing strategies to drive user acquisition, engagement, and retention.
2. Optimize conversion funnels, run A/B tests, and experiment to improve sign-up and retention rates.
3. Build and manage multi-channel campaigns (SEO, SEM, social media, email marketing, influencers).
4. Leverage experience with consumer-focused products and mobile apps, including expertise in ASO (App Store Optimization) strategies.
5. Track and analyze marketing performance metrics to optimize campaigns and maximize ROI.
6. Manage agency relationships and partnerships to support marketing initiatives.
7. Lead efforts in market intelligence and competitive analysis to refine messaging, positioning, and strategies.
8. Collaborate with product, tech, and operations teams to align marketing strategies with business goals.
9. Develop dashboards and reporting systems to track performance and guide decision-making.
10. Test and iterate growth experiments to identify scalable opportunities.

You have:

1. A degree in Marketing, Business, or a related field.
2. 3+ years of experience in growth marketing or performance marketing roles, preferably in digital products, consumer-focused (B2C).
3. Proficiency in data analysis, funnel optimization, and cohort-based performance reporting.
4. Broad experience across multiple marketing channels (SEO, SEM, mobile marketing, CRO, paid social, lifecycle marketing).
5. Ability to evaluate growth metrics (LTV, CAC) and conduct customer segmentation and cohort analysis.
6. Knowledge of and experience working with different types of agencies.
7. Proven expertise in managing paid campaigns and optimizing conversion funnels.
8. Proficiency in tools like Google Analytics, Meta Ads Manager, and CRM systems.
9. Experience in freemium models is a plus.
10. Fluency in Spanish and English.

What’s in it for you?

1. Take the reins in defining and executing strategies to drive user acquisition and retention.
2. Play a key role in launching and growing an innovative AI-powered legal tech solution from the ground up.
3. Join a tech startup with high potential and be part of its growth from the beginning.
4. A front seat to innovation in legal tech.
5. Hybrid model (2 days office, 3 WFH).