Programmatic Specialist

Publicis Groupe España; Barcelona; Híbrido; EUR 30.000 - 45.000; Jornada completa

Descripción de la vacante

A leading communications agency in Barcelona seeks a Programmatic Specialist to manage campaigns for beauty brands using DV360 and various platforms. Ideal candidates will have a degree in marketing, fluent Spanish and English, and 1-2 years of programmatic advertising experience. The role offers flexible benefits, career growth opportunities, and a hybrid work model.

Servicios

Flexible benefits including meal vouchers

Career growth through training programs

Remote work options

Generous holidays

Formación

• 1-2 years of experience in programmatic advertising.
• Experience with ad servers and cross-platform DSPs.
• Knowledge of video and display advertising.

Responsabilidades

• Manage international programmatic campaigns and optimization.
• Analyze campaign results and provide insights.
• Develop awareness media strategies.

Conocimientos

Programmatic advertising knowledge

Campaign management

Fluent in Spanish

Fluent in English

Educación

Degree in Marketing, Advertising, or Economics

Herramientas

DV360

DCM

Sizmek

Weborama

Descripción del empleo

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Company Description

Publicis Groupe, the world's largest communications group, is a solutions platform present in more than 100 countries. Keep reading to learn more about the agency, brand, or area of expertise related to this role!

About Starcom

Starcom is the Human Experience Company and part of Publicis Groupe. We are a global media communications agency that combines people and technology to create impactful experiences. We work with major clients like Airbnb, Coca-Cola, Stellantis, Kellogg's, Samsung, Puig, and Visa, among others.

We are the Citizens of Starcom: Brave, Kind, Inclusive, and Resilient. Join us!

Role Overview

As a Programmatic Specialist, you will manage campaigns for top-tier beauty brands across more than 17 countries, utilizing platforms like Display, YouTube, Online Video, CTV, and DOOH to drive brand awareness.

Responsibilities

• Develop awareness media strategies, including some consideration activations.
• Manage planning, setup, and daily optimization of international programmatic campaigns across DV360 and other DSPs.
• Analyze campaign results, providing insights and learnings.
• Collaborate with internal teams to ensure smooth processes.
• Maintain relationships with external partners like Google.
• Stay updated on trends and innovations in programmatic advertising.

Qualifications

• Degree in Marketing, Advertising, or Economics.
• 1-2 years of experience in programmatic advertising.
• Knowledge of cross-platform DSPs, especially DV360.
• Experience with ad servers such as DCM, Sizmek, Weborama.
• Experience activating analytical segments.
• Video and display advertising experience, including YouTube.
• Fluent in Spanish and English.

Additional Benefits

• Flexible benefits including meal vouchers, health insurance, transportation, and more.
• Career growth through local and global training programs.
• Access to online courses via LinkedIn Learning and Udemy.
• English classes with native teachers.
• Opportunities for industry certifications from Meta, Google, Amazon.
• Work remotely up to 6 weeks from over 100 countries with #WorkYourWorld.
• Generous holidays, including birthday and Advertising Day off, plus additional days.
• Hybrid work model with remote options during holidays and summer.
• Well-being initiatives such as meditation and yoga.
• Subsidized breakfast and meals at Café Marcel.

Publicis Groupe is a Great Place to Work and values diversity and inclusion. We welcome applications from all backgrounds and are committed to equal opportunity. If needed, discuss reasonable adjustments during recruitment.

All employees must comply with policies on Information Security, AI use, Quality and Environmental Management, and Integrity and Anti-Corruption policies.

Seniority level: Not Applicable

Employment type: Full-time

Industry: Advertising Services

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