Programmatic

Publicis Groupe España; Madrid; On-site; EUR 42,000 - 54,000; Full time

Job summary

Publicis Groupe España is seeking a highly motivated Paid Social Expert to guide multi-country campaign activation, planning, and strategy. You will empower local teams to apply our Golden Rules and best practices, while aligning with global insights for better performance and ROI.

You will collaborate with Publicis activation and strategy teams across markets, acting as the bridge between technical execution and strategic language to elevate campaign results.

Responsibilities

• Strategic Execution & Golden Rules Implementation: Lead the deployment of Paid Social strategies across various countries, ensuring local teams understand and effectively apply global "Golden Rules" and performance best practices.

Job description

Company Description

Publicis Groupe, the world’s second largest communications group, is a solutions platform that is present in more than 100 countries. Do you want to know more about the agency/brand or area of expertise you will be applying for on this role? Keep reading!

Company Description

Publicis Groupe, the world’s second largest communications group, is a solutions platform that is present in more than 100 countries. Do you want to know more about the agency/brand or area of expertise you will be applying for? Keep reading!

Spark Foundry

Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention; to care more about our clients’ brands; and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Groupe, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

With a Millennial-friendly, bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.

Because we know that heat arises at the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights; content and creative production; communications and strategy; finance and marketing; and sociology, psychology, and other liberal arts disciplines.

Come and join us!

Overview

We are looking for a highly motivated Paid Social Expert with a strong background in campaign activation, planning, and strategy across major social platforms. This role is designed for someone who wants to take a step further in their career: moving away from day-to-day activation to support the global execution of social strategies across multiple countries. Your main objective will be to guide, advise, and empower local teams, ensuring they apply our "Golden Rules" and best practices effectively to maximize their performance and campaign results.

Responsibilities

• Strategic Execution & Golden Rules Implementation: Lead the deployment of Paid Social strategies across various countries, ensuring local teams understand and effectively apply global "Golden Rules" and performance best practices.
• Cross-Market Innovation & Best-in-Class Development: Identify new opportunities across different markets, leveraging both global insights and local knowledge to help regional teams become "best in class" in their campaign executions.
• Local Team Enablement & Support: Act as the central Paid Social subject matter expert. While you won't be doing direct hands-on activation, you will serve as the strategic link, advising and training local execution teams to optimize their setups and resolve complex campaign challenges.
• Performance Analysis & Optimization Guidance: Monitor multi-market campaign performance, identifying trends and areas for improvement. Continuously refine and share insights to elevate the overall quality, efficiency, and ROI of social campaigns globally.
• Strategic & Technical Alignment: While the role involves some client-facing interactions, your primary focus will be acting as the bridge between technical execution and overarching strategy. You will spend a significant portion of your time collaborating with internal Publicis activation and strategy teams across multiple countries, seamlessly translating technical nuances into strategic language and vice versa.

Qualifications