Social Strategy Consultant

Publicis Groupe; Madrid; On-site; EUR 42,000 - 54,000; Full time

Benefits offered by this job

Flexible benefits

Growth opportunities

Online training

Certifications

Work from anywhere

Holiday package

Well-being programs

Job summary

Publicis Groupe in Madrid is seeking a Paid Social Specialist to apply the global brand strategy across Facebook, Instagram, Twitter, and TikTok, with potential involvement on LinkedIn and Snapchat. You will work closely with content teams and agency partners to drive paid and organic social campaigns.

The ideal candidate holds a Bachelor's in Marketing, Advertising, or PR, has 2–3 years’ experience in digital agencies, and an advanced level of English.

Qualifications

• Bachelor’s degree in Marketing, Advertising or PR or equivalent experience.
• 2–3 years of experience in digital agencies.
• Advanced level of English (will be assessed during the interview).
• Strong knowledge of media planning tools such as Kantar TGI/Tom Micro, Galileo, EGM, or similar.

Responsibilities

• Supervise and apply planning guidelines.
• Manage administration and execution of paid social plans, ensuring objectives and KPIs are met.
• Develop category- and brand-specific benchmarks.
• Assist in the preparation and execution of social media strategies.
• Maintain open communication with content teams and influencer management, providing a 360° view of planning.
• Monitor and analyze competitors’ activity on social networks.
• Track and analyze the performance of organic and paid campaigns to inform global strategy.
• Coordinate brand and agency social media teams.
• Provide updates, guidance, and support related to platform updates for the activation team.

Skills

English proficiency

Digital advertising

Media planning

Team collaboration

Education

Bachelor’s Degree in Marketing, Advertising, or Public Relations, or equivalent experience

Tools

Kantar TGI/Tom Micro

Galileo

EGM

Tom Micro

Job description

Company description

Publicis Groupe, the world's largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health, Wysiwyg, Nurun and Digitas), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge.

Publicis Groupe links Creativity, Technology and Data offering a value proposition that effectively connects brand and consumer.

Overview

As a Paid Social Specialist, you will be responsible for applying the global brand strategy across social media platforms, with a main focus on Facebook, Instagram, Twitter, and TikTok (LinkedIn and Snapchat are a plus), while staying up to date with the rapid evolution of the market.

Responsibilities

• Supervise and control the application of planning guidelines.
• Manage the administration and execution of paid social media plans, ensuring objectives and KPIs are met.
• Develop category- and brand-specific benchmarks.
• Assist in the preparation and execution of social media strategies.
• Maintain open and fluid communication with content teams, community managers, and influencer management, providing a 360° view of planning.
• Monitor and analyze competitors’ activity on social networks.
• Track and analyze the performance of organic and paid campaigns, applying learnings to the global strategy.
• Coordinate brand and agency social media teams.
• Provide updates, guidance, and technical support related to platform and product updates for the activation team.

Qualifications

• Bachelor’s Degree in Marketing, Advertising, or Public Relations, or equivalent experience.
• 2–3 years of experience in digital agencies.
• Advanced level of English (will be assessed during the interview process).
• Strong knowledge of media planning tools such as Kantar TGI/Tom Micro, Galileo, EGM, or similar.

Why join us? Because we offer reasons such as:

• Flexible Benefits (Coverflex): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more.
• Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.
• Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel".
• Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon.
• Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program.
• Attractive holidays package including your birthday & Advertising Day off plus some additional days off. Rest is also important!
• Well-being: We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others.

Employee benefits are an integral part of the company’s annual compensation package. These benefits are subject to the company’s current policies and guidelines and may be modified, updated, or adjusted at the company’s discretion to reflect organizational needs, regulatory requirements, or business conditions.

We are certified as a Great Place to Work, your happiness and providing you with an outstanding experience means a lot to us, let's enjoy!

Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual´s status in any group or class protected by law.

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

All employees are committed to complying with obligations regarding Information Security and Technologies, obligations related to the use of Artificial Intelligence, obligations stemming from the Quality and Environmental Management System, as well as obligations derived from the Integrity Management System, Corruption Prevention, and the Anti-Bribery and Anti-Corruption Policy. Furthermore, all employees are required to complete mandatory training courses, declarations, and compliance commitments in these areas.