Product Owner – Hypertargeting

buscojobs España; Madrid; Híbrido; EUR 60.000 - 90.000; Jornada completa

Descripción de la vacante

A leading company in the healthcare sector seeks a Product Owner for Hypertargeting to enhance its Customer Engagement model. The role involves managing technology products and optimizing customer interactions through data analysis and marketing automation. Ideal candidates must have a background in data management and proven experience with platforms like Salesforce Marketing Cloud.

Servicios

Work from home up to 2 days a week

Work-life balance initiatives

Formación

• 7+ years experience in data management and marketing automation.
• Strong understanding of customer data and interaction patterns.
• Proficiency in Salesforce Journey Builder.

Responsabilidades

• Manage technology portfolio products like Audience Builder.
• Lead technology product planning from ideation to operation.
• Optimize personalization strategies using data analysis.

Conocimientos

Data management

Marketing automation technology

Data analysis

Personalization strategies

Customer journey mapping

Educación

Bachelor's degree in marketing, business, information technology, or related field

Herramientas

Salesforce Marketing Cloud

Palantir Foundry Audience Builder

Adobe Experience Manager

Veeva CRM

Descripción del empleo

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio.

The AbbVie Business Technology Solutions (BTS) team shapes the digital transformation necessary for our treatments to positively impact patients’ lives. In the role of Product Owner of Hypertargeting, you’ll tackle complex challenges as you develop and diversify your professional experiences while helping others grow and develop their skills. You will report directly to the Business Relationship Manager.

This role can be based anywhere in Europe or in the United-States (US)

Major Responsibilities:

• Manage technology portfolio products such as Audience Builder and NBA Suggestions which support our Customer Engagement model and Marketing Automation strategy through definition of customer segmentation and personalization strategies.
• Responsible for planning and overseeing a portfolio of technology products from ideation to operation; including securing cross-functional alignment on project scope, benefits, cost, and timeline. Expected to work effectively across various IT shared services teams, external Agencies, and other Commercial business stakeholders.
• Proactively understand the business strategies and the technology needs of the business. Identify current and emerging business needs and evaluate technology solutions to balance short-term and long-term objectives. Understand both data and technology capabilities already in use across AbbVie and recommend appropriate application within their product portfolio.
• Lead the creation of data and technology roadmaps to support the strategic needs of their product. Ensure alignment between evolving business needs and corporate technology strategies within our technology ecosystem. Propose, initiate, and lead programs that transform processes or technology capabilities.
• Lead engagement with business teams to define and implement products strategies aligned with business goals.
• Leverage products within portfolio to create personalized experiences across various channels and touchpoints.
• Continuously optimize personalization strategies based on data analysis and performance metrics.

Toos and skills you will use in this role:

• Palantir Foundry Audience Builder and NBA Suggestions.
• Salesforce Marketing Cloud for automated customer journey.
• Exposure to Adobe Experience Manager (Web Portals), Veeva CRM, Mass-email and other channels

Qualifications

• Bachelor's degree in marketing, business, information technology, data analytics or a related field with 7+ years experience.
• Proven experience in data management (preferably Foundry) and marketing automation technology platform (preferably Salesforce Marketing Cloud) in designing and implementing data management processes and automated customer journeys technology solution across digital channels.
• Strong understanding of customer and interaction data
• Proficiency in configuring and managing customer journeys in Salesforce Marketing Cloud's Journey Builder.
• Proficiency in using technology tools and platforms for data analysis and segmentation (e.g., CRM systems, data analytics tools, marketing automation platforms).
• Strong experience with data science, personalization and segmentation capabilities via any customer profile tool.
• Familiarity with data analytics and reporting tools to measure and optimize customer journey performance.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.

Additional Information

At AbbVie, we value work-life balance. We offer the possibility to work from home up to 2 days a week, according to the modalities defined in our collective agreement. Join us to be part of a diverse and collaborative team.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: