Product Owner – Hypertargeting

Allergan; Madrid; Híbrido; EUR 60.000 - 90.000; Jornada completa

Descripción de la vacante

A leading company in the healthcare sector seeks a Product Owner of Hypertargeting to manage their technology product portfolio. You will collaborate with cross-functional teams to optimize customer engagement strategies, leveraging your expertise in data analytics and marketing technology. Join a diverse and innovative team to help shape digital transformation that impacts patients' lives positively.

Servicios

Work from home flexibility up to 2 days a week

Formación

• 7+ years of experience in data management and marketing automation.
• Proficiency with Salesforce Marketing Cloud and customer journey management.
• Strong understanding of personalization and segmentation.

Responsabilidades

• Manage technology portfolio products like Audience Builder and NBA Suggestions.
• Plan and oversee product lifecycle from ideation to operation.
• Engage with business teams to define and implement product strategies.

Conocimientos

Customer and interaction data

Data analysis and segmentation tools

Excellent communication skills

Collaboration skills

Educación

Bachelor's degree in marketing, business, IT, data analytics, or related field

Herramientas

Salesforce Marketing Cloud

Palantir Foundry

Adobe Experience Manager

Veeva CRM

Descripción del empleo

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio.

For more information about AbbVie, please visit us at [website]. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn, and TikTok.

Job Description

The AbbVie Business Technology Solutions (BTS) team shapes the digital transformation necessary for our treatments to positively impact patients’ lives. In the role of Product Owner of Hypertargeting, you’ll tackle complex challenges while developing your professional experiences and helping others grow their skills. You will report directly to the Business Relationship Manager.

This role can be based anywhere in Europe or in the United States (US).

Major Responsibilities:

1. Manage technology portfolio products such as Audience Builder and NBA Suggestions supporting our Customer Engagement model and Marketing Automation strategy through customer segmentation and personalization strategies.
2. Plan and oversee a portfolio of technology products from ideation to operation, including securing cross-functional alignment on scope, benefits, costs, and timelines. Work effectively with IT shared services, external agencies, and business stakeholders.
3. Understand business strategies and technology needs, identify current and emerging needs, and evaluate solutions to meet short-term and long-term objectives. Recommend appropriate data and technology applications within the product portfolio.
4. Create data and technology roadmaps aligned with strategic business needs and corporate technology strategies. Lead programs that transform processes or capabilities.
5. Engage with business teams to define and implement product strategies aligned with business goals.
6. Leverage portfolio products to create personalized experiences across multiple channels and touchpoints.
7. Continuously optimize personalization strategies based on data analysis and performance metrics.

Tools and Skills:

• Palantir Foundry Audience Builder and NBA Suggestions
• Salesforce Marketing Cloud for automated customer journeys
• Experience with Adobe Experience Manager, Veeva CRM, mass email, and other channels

Qualifications:

• Bachelor's degree in marketing, business, IT, data analytics, or related field with 7+ years of experience
• Experience with data management (preferably Foundry) and marketing automation platforms (preferably Salesforce Marketing Cloud)
• Strong understanding of customer and interaction data
• Proficiency in configuring and managing customer journeys in Salesforce Marketing Cloud
• Experience with data analysis and segmentation tools
• Knowledge of data science, personalization, and segmentation capabilities
• Familiarity with analytics and reporting tools to measure performance
• Excellent communication and collaboration skills

Additional Information

At AbbVie, we value work-life balance. We offer the possibility to work from home up to 2 days a week, according to our collective agreement. Join us to be part of a diverse and collaborative team.

Find more about benefits at AbbVie France by clicking here: [link]. Follow us on LinkedIn, X, and YouTube.

AbbVie is an equal opportunity employer committed to integrity, innovation, and community service. We welcome applicants from all backgrounds.

US & Puerto Rico Only

For more information or to request accommodations, please visit [link].