Product Marketing Specialist (m / f / d)

Buynomics GmbH; Oviedo; A distancia; EUR 30.000 - 45.000; Jornada completa

Descripción de la vacante

Buynomics is revolutionizing customer insights with its Virtual Shoppers AI technology. They are seeking a Product Marketing Specialist to drive ABM campaigns, create compelling content, and develop educational programs. This role involves collaborating cross-functionally to enhance product adoption and ensure market alignment.

Servicios

Dynamic Environment

Flexible Work Model

Learning Budget

Local Language Classes

Health insurance package

Personal and professional growth opportunities

Regular company events

Formación

• 2-3 years of experience in product marketing; B2B SaaS background preferred.
• Demonstrated success in executing or supporting marketing campaigns.
• Familiarity with learning management systems (LMS) or educational content development is a plus.

Responsabilidades

• Plan, execute, and optimize ABM campaigns in collaboration with the growth marketing team.
• Lead the creation of impactful product content such as case studies and email copy.
• Own the design and delivery of structured learning paths tailored to clients.

Conocimientos

Strategic thinking

Storytelling abilities

Data-driven approach

Collaboration

Descripción del empleo

At Buynomics, we transform how companies understand their customers through our groundbreaking Virtual Shoppers AI technology. By leveraging large-scale simulation technologies, we predict purchase behavior with unmatched speed and precision, enabling data-driven, transparent, and customer-centric commercial decisions. Our mission is to become the operating system for commercial decisions, providing a single source of truth for all market-facing questions, including pricing, product offers, and promotions. Join us and be a part of the next-generation SaaS company in pricing and product optimization.

We are seeking a creative and results-oriented Product Marketing Specialist to join our team. In this role, you will focus on three key areas : executing high-impact account-based marketing (ABM) campaigns, developing compelling content for product marketing and sales enablement, and designing structured learning experiences for the Buynomics Academy.

You will work cross-functionally with Sales, Marketing, Product, and Customer Success teams to ensure our go-to-market efforts are aligned, our teams are equipped to close deals, and product adoption continues to grow.

ABM Campaigns :

• Plan, execute, and optimize account-based marketing (ABM) campaigns in collaboration with the growth marketing team, leveraging multiple channels including email, paid media, and dedicated content (e.g., sales enablement materials).
• Partner closely with the sales team to craft personalized outreach strategies for high-value accounts.
• Monitor ABM performance metrics and apply insights to continuously refine campaign strategies.

Content Creation and Sales Enablement :

• Lead the creation of impactful product content such as case studies, landing pages, email copy, blog posts, and product or industry one-pagers.
• Ensure alignment between product messaging and all marketing content, delivering clear value to target audiences.
• Produce content rooted in a deep understanding of our ideal customer profile (ICP) and industry trends.
• Conduct market research to support go-to-market strategies, product positioning, and expansion into new verticals and geographies.
• Utilize data and analytics to optimize content and campaigns, ensuring alignment with business objectives and customer needs.

Educational Content Development :

• Own the end-to-end design and delivery of structured learning paths tailored to clients and internal stakeholders.
• Collaborate with subject matter experts to develop high-quality course materials, scripts, and assessments.
• Partner with clients to create customized educational programs for key accounts.
• Analyze learner engagement and feedback to iterate and enhance educational content continuously.

What you'll need :

• 2–3 years of experience in product marketing; B2B SaaS background preferred.
• Demonstrated success in executing or supporting marketing campaigns.
• Exceptional writing and storytelling abilities.
• Familiarity with learning management systems (LMS) or educational content development is a plus.
• Strategic thinker with a hands-on execution mindset.
• Strong collaborator with a data-driven approach.

What we offer :

• Dynamic Environment : Join a truly international and diverse team where your ideas matter.
• Flexible Work Model : Enjoy a remote setup with offices located in Cologne and Barcelona.
• Learning Budget : Take advantage of our employee development and education budget to enhance your skills.
• Local Language Classes : Participate in language lessons to support your integration and personal development.
• Health insurance package
• Personal and professional growth opportunities
• Regular company events

To ensure a smooth and efficient process and that no applications are overlooked, please apply directly to the role. While we'd love to respond to everyone who reaches out, applying ensures that your application is properly tracked and considered.

Buynomics is proud to be an equal opportunity employer. This means that we don’t discriminate based on race or ethnic origin, color, the language(s) you speak, where you (or your parents) are from, or whether or not you consider yourself to have a disability. Neither will your age, gender, gender identity, sexual orientation, religion, beliefs, or political opinions play a part in your application with us. We’re a diverse team in so many ways, and we love it that way.

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