Product Marketing Specialist - Breakers and Digital

ABB Schweiz AG; Madrid; Híbrido; EUR 50.000 - 80.000; Jornada completa

Descripción de la vacante

At ABB, a leading global market player, join a dynamic team as a Product Marketer for innovative low-voltage solutions. You'll lead impactful strategies, facilitate market growth, and enhance customer engagement through a mix of technical knowledge and marketing expertise. Our collaborative environment fosters personal and professional growth to make a global impact.

Formación

• Deep understanding of low-voltage electrical distribution market and trends in digitalization.
• Strong technical understanding of low-voltage circuit breakers.
• Experience with cloud platforms and data analytics related to energy management.

Responsabilidades

• Develop and implement product marketing strategies.
• Lead market analysis efforts with the sales team.
• Enhance sales team effectiveness through comprehensive training.

Conocimientos

Problem-solving

Communication (Spanish and English)

Technical understanding of low-voltage systems

Market analysis

Herramientas

Microsoft Office Suite

Marketing Automation Tools

PIM Systems

CRM and Sales Enablement tools

Descripción del empleo

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.

This Position reports to:

EL Product Marketing Manager

In this role, you will champion the market introduction and growth of our cutting-edge digital low-voltage solutions, including cloud-connected devices and systems.

The work model for the role is: #LI-hybrid

This role is contributing to the Smart Power Division which is part of the Electrification Business in Spain. Main stakeholders are the local sales team, global Agile Units, ABB’s channel partners and end users.

You will be mainly accountable for:

• Develop and implement impactful product marketing strategies for the assigned area/segment, defining compelling value propositions and ensuring clear product positioning aligned with global strategy.
• Own and achieve product marketing targets and budgets, proactively monitoring progress and implementing improvement plans to ensure success.
• Create and execute the annual marketing plan in collaboration with relevant teams, developing business plans focused on market growth.
• Develop and execute marketing strategies specifically for our digital offerings, translating complex technical features (like industrial communication protocols and cloud connectivity) into clear customer benefits and value propositions.
• Lead market analysis efforts with the sales team, generating accurate forecasts and plans based on customer research, market conditions, and competitor insights.
• Enable sales execution by providing targeted materials and strategic guidance to sales teams.
• Enhance sales team effectiveness through comprehensive product knowledge training (technical and sales) and fostering a culture of knowledge sharing.
• Collaborate with sales and technical teams to demonstrate how our digital and connected breaker portfolio helps customers achieve goals in energy efficiency, predictive maintenance, and smart energy management.

You will join a high performance and collaborative team, where you will be able to thrive and contribute meaningfully to our shared success.

Qualifications for the role

• Deep understanding of the low-voltage electrical distribution market, including trends in digitalization and energy management.
• Have strong technical understanding of low-voltage circuit breakers.
• Proven understanding of industrial communication protocols (e.g., Modbus, Profinet, EtherNet/IP) and IoT concepts within the industrial automation or energy management space.
• Experience with cloud platforms and data analytics related to energy management or electrical distribution systems is a strong plus.
• Familiarity with Industry 4.0 concepts and their application in electrical distribution.
• Expertise in Product Information Management (PIM) systems, Marketing Automation and Analytics, CRM and Sales Enablement tools, Microsoft Office Suite (PowerPoint, Excel, Word), Collaboration Tools (e.g., Microsoft Teams, Slack, Zoom).
• Strong problem-solving skills with an innovative approach
• Extensive knowledge of low voltage distribution systems
• You are at ease communicating in Spanish and English
• You hold current visa/work permit valid in Spain

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.