Product Marketing Specialist

SCANOSS; Madrid; A distancia; EUR 40.000 - 80.000; Jornada completa

Descripción de la vacante

An innovative firm is seeking a Product Marketing Specialist to bridge the gap between technical product understanding and compelling marketing strategies. In this hybrid role, you'll define go-to-market strategies and collaborate with sales for technical demos. Join a fast-growing company at the forefront of open source and cybersecurity, where you'll enjoy a dynamic remote environment, competitive compensation, and significant growth opportunities. This role promises to be high-impact, allowing you to influence product marketing initiatives and engage with diverse stakeholders.

Servicios

Flexible Work Environment

Competitive Compensation

Growth Opportunities

Dynamic Team Collaboration

Formación

• 3+ years in product marketing or technical pre-sales, preferably in B2B software.
• Strong understanding of open source ecosystems and software development practices.

Responsabilidades

• Define and execute go-to-market strategies for new features and product launches.
• Partner with sales to deliver product demos and respond to technical inquiries.

Conocimientos

Product Marketing

Technical Pre-Sales

Communication Skills

Market Research

Software Development Practices

Open Source Ecosystems

Educación

Bachelor's Degree

Herramientas

Git

CI/CD Pipelines

Code Scanning Tools

Descripción del empleo

About SCANOSS

SCANOSS is a leading provider of open source intelligence and software composition analysis solutions. Our mission is to make open source software secure, compliant, and transparent for organizations around the world. We offer a revolutionary, real-time scanning engine that enables developers and enterprises to monitor and manage their open source software usage at scale. We are looking for a Product Marketing Specialist who can bridge the gap between technical product understanding and compelling go-to-market strategy.

Role Overview

In this hybrid role, you’ll wear two critical hats:

• Product Marketing: Own positioning, messaging, and go-to-market efforts for SCANOSS solutions.
• Pre-Sales: Partner with sales to support technical demos, solutioning, and customer onboarding discussions. This is a high-impact role ideal for someone who enjoys being at the intersection of product, marketing, and customer engagement.

Key Responsibilities

• Product Marketing: Define and execute go-to-market strategies for new features and product launches. Conduct market research and competitor analysis to inform product and marketing strategies. Create and manage content for case studies, whitepapers, blog posts, and sales tools. Collaborate with product and engineering to translate technical features into customer benefits.
• Pre-Sales: Partner with the sales team to deliver product demos and respond to technical inquiries. Understand client use cases and provide tailored product insights to support sales cycles. Act as a product expert in customer calls, webinars, and industry events.

Requirements

• 3+ years of experience in product marketing, technical pre-sales, or solutions engineering, preferably in B2B software or cybersecurity.
• Strong understanding of software development practices and open source ecosystems.
• Proven ability to translate complex technical concepts into clear, value-driven messaging.
• Excellent written, presentation, and verbal communication skills.
• Native English / C2 level; other languages are a plus.
• Comfortable engaging with both technical and non-technical stakeholders.

Nice to Have

• Experience in Software Composition Analysis (SCA), Open Source Compliance, Application Security, cybersecurity, or DevSecOps.
• Previous customer-facing experience in sales engineering or technical consulting.
• Hands-on knowledge of Git, CI/CD pipelines, or code scanning tools.

Why Join SCANOSS?

Be part of a fast-growing company innovating at the core of open source and cybersecurity. Work in a dynamic remote environment with international colleagues and cutting-edge technology. Enjoy competitive compensation, flexibility, and growth opportunities in a high-impact role.

Career Path & Onboarding

First 90 Days:

• Month 1-2: Dive into SCANOSS products through hands-on training with our product and development teams. You'll learn how to position our tools, refine product messaging, and start developing foundational marketing and sales support materials.
• Month 3+: Begin working closely with sales to support customer conversations and demo scenarios, while also collaborating with marketing to drive product awareness and content strategy.

Growth Opportunities: As you grow in the role, you'll take ownership of major product marketing initiatives, influence go-to-market strategy, and expand your presence in pre-sales and community engagement. Long-term, this role can evolve into a leadership position shaping the future of product marketing and market strategy at SCANOSS.

Job Details

• Title: Product Marketing Specialist
• Reports To: Head of Marketing
• Location: Remote, 100% (Spain / Europe)
• Company: SCANOSS