Product Marketing Manager (Remote, Europe)

LearnWorlds; España; A distancia; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A leading e-learning platform is seeking a Lifecycle Marketing Specialist to drive product marketing initiatives. This role involves leading product launches, crafting messaging, and analyzing customer insights. Ideal candidates have at least 2 years in product marketing within a SaaS environment and possess strong writing skills. Enjoy the flexibility of remote work and numerous professional benefits. Join a motivated team focused on the future of learning.

Servicios

Private life and health insurance plan

Fully remote work option

Personal annual training budget

Home office allowance

23 days of paid time off

Annual company retreats

Formación

• 2+ years in product marketing or growth marketing at a SaaS company.
• Hands-on experience with launches, campaigns, and content creation.
• Comfortable running A/B tests and optimizing for results.

Responsabilidades

• Lead product launches and go-to-market activities.
• Craft messaging for platform and feature releases.
• Develop programs to help customers adopt more features.

Conocimientos

Product marketing experience

Strong writing skills

Customer-focused thinking

Cross-functional collaboration

Familiarity with marketing tools

Herramientas

Hubspot

Mixpanel

AI tools like ChatGPT

Descripción del empleo

Overview

What you'll do and how you'll make an impact: Learning is the only human superpower. LearnWorlds aims to enable individuals, businesses, and communities to leverage the power of learning, improving lives and cultivating a brighter, more resilient future for everyone. Our cloud-based e-learning platform offers tailor-made solutions—from creating whole e-learning websites to authoring online courses and providing tools to sell them on a B2B/B2C basis. LearnWorlds has ~11,000 customers in more than 150 countries, and our team is fully remote with optional office work. We have offices in Athens, Crete, and Limassol.

Role Purpose
We're hiring a Product Marketing Manager who ships fast, writes sharply, and thinks like a customer—our customer. That means course creators, training teams, learning entrepreneurs, and B2B organizations who trust LearnWorlds to power their online academies and digital learning businesses. If you love turning complex products into stories that resonate and want to help thousands of schools grow smarter and faster, we'd love to meet you.

Responsibilities

• Lead Product Launches: Plan go-to-market activities for new features — from sales decks to webinars, landing pages to lifecycle emails. Bonus points if you use AI tools to speed up copy iterations and campaign testing
• Own Features Messaging & Positioning: Craft crisp, compelling messaging for our platform and feature releases — grounded in what drives success for training businesses, customer educators, and course sellers, and aligned with our Brand team to ensure consistency
• Support Retention & Expansion: Develop programs and messaging that help customers discover more value, adopt more features, and grow their usage. Work with CX and lifecycle teams to spot patterns and build scalable solutions
• Gather & Share Customer Insights: Talk to customers. Synthesize research. Track competitors. Use that knowledge to influence product, shape campaigns, and advocate for what school owners really need
• Optimise Release Comms Processes: Use AI-powered tools to improve how we build campaigns, share insights, and distribute messaging — from faster positioning drafts to scalable enablement content
• Track Performance & Improve: Define success, monitor results, and double down on what works — whether it's onboarding flows, AI-generated content, or campaign strategies

Requirements

• 2+ years in product marketing or growth marketing at a SaaS company
• Strong writing skills — you explain ideas simply and persuasively, and can shift tone for different customer types
• Hands-on experience with launches, campaigns, and content creation
• Endless curiosity about our customer — you can think like a course seller, an L&D manager, or a training agency
• Cross-functional confidence — you've worked with product, sales, support, and analytics teams
• Familiarity with tools like Hubspot, Mixpanel, in-app messaging — and AI tools like ChatGPT
• Comfortable running A/B tests and optimizing for results

Bonus Points If You Have

• Experience with lifecycle or retention marketing
• Built high-converting landing pages or onboarding flows
• Experience marketing to SMBs, consultants, or educators
• A strong point of view on how AI is changing marketing and team operations
• A passion for education, creativity, and helping small businesses scale

Benefits

• Private life and health insurance plan
• Fully remote work if you prefer to work from home, with occasional in-person team meetings
• Your personal annual training budget
• An annual home office allowance to set up your personal space
• Company laptop
• 23 days of paid time off
• 3 early summer Fridays in July and August
• A free LearnWorlds School to build and sell your own courses
• Work in one of the globally top 5 e-learning platforms
• Opportunity to grow with us and shape the look and feel of tomorrow's e-learning
• Entrepreneurial, international, and highly motivated team with a flat hierarchy
• Annual company retreats

Job Title

Lifecycle Marketing Specialist (EU based)